Case Study
CATEGORY/GENRE
Music/Country
MARKET
USA | South | Nashville, TN
OPPORTUNITY
Activate radio listeners to follow and support Riley Green via
the PickleJar app during his sold-out performance at Ascend
Amphitheatre.
OVERVIEW
Building off the momentum of his 2020 ACM Awards New
Male Artist of the Year success, the intention of the campaign
is to enable fans to share their love for this unique artist.
Created a unique “Meet and Greet” and “Seat
Upgrade” fan activation campaign with local Cumulus Media
partner, WKDF-FM 103.3 COUNTRY.
Branded Marketing Materials, Venue Signage, Radio
Promotion, and Social Media
Showcase PickleJar’s “Promo in a Box” to capture fan
information for continuous promotional campaigns
RILEY GREENE
RILEY GREENE
A 7-day on-air radio promotion ran prior to the event,
directing listeners to enter to win by downloading the
PickleJar app or linking to the contest page from the
station’s website. PickleJar established a major presence
in support of Riley Green at the Ascend Amphitheatre.
PickleJar was visible on the VIP and industry laminate as
well as on a pop up banners placed prominently at the
entrance to the hospitality room during the event.
Case Study
What We Did
Through onsite fan activation, Riley Green activated 18% of the
performance audience as well as a significant increase in fan
engagement “tips”
The on-air radio promotion yielded 314 entries to win (Net New
Fans for the Artist and new Members to PickleJar)
Increased Ascend Amphitheatre's fan flows of revenue and bar
sales for the night.
Increased audience activation during the performance and an
increase in the average tip amount.
Multiple “big names” throughout the music industry, including
Cumulus, Big Machine Label Group, Redlight Management, and
more, had representation in attendance and all showed adamant
support for PickleJar and interest in using it for future events.
The event also served as a way for PickleJar to showcase the
“Promo in a Box” program specifically for rising artists, leveraging
the radio listening audience to get “experiential artist access” –
meet and greets, premium tickets, signed merchandise, access to
personal performances in intimate venues, etc. – and to provide
to radio stations with “fan experiences” while simultaneously
providing the artist with all fan entry information.
Case Study
RESULTS
CAMPAIGN BUDGET
$1,000 - $1,850
AUDIENCE DEMOGRAPHIC
AGE | 34-60
FEMALE | 35%
MALE | 65%
CAMPAIGN
BREAKDOWN
SUCCESS
RATING
10
PICKLEJAR.COM
