Untitled

ISBN:

ISBN-13:

DEDICATION

This book is dedicated to my husband Craig. Who supports

me in all I do and who is with me all the way. Love you.

How to do Pageantry for Free Workbook

CONTENTS

INTRODUCTION PG# 5

MARKETING YOURSELF PG# 6

WHERE ARE THE SPONSORS? PG# 9

WHO DO YOU KNOW? PG# 12

HITTING THE PAVEMENT PG# 17

PROMOTIONAL MATERIALS PG# 20

PUBLIC SPEAKING PG# 22

WRAP UP PG# 24

FORMS AND LETTERS PG# 25

How to do Pageantry for Free Workbook

1 INTRODUCTION

Definition Pageantry: spectacular display or ceremony. So

you want to be in pageants or you have been doing pageants

for years and it has cost you or your family lots of money and

you are now tapped out. Or the economy is bad and things

cost more and you just do not have enough disposable

income anymore but you still want to do pageants. This

workbook is a tool you can use to help you find the funds

you need to continue to do pageantry but not cause a divorce

or lose your home which if you believe it or not it has

happened. In the following pages my goal is to give you the

tools you need to get the money you need to do pageantry.

Whether it is for our pageant Royal Galaxy Pageants or

another one, this workbook will set you on a track to being

successful in raising the money you need to do pageantry.

There will be info at the end of the book if you would like to

work with me individually as a consultant if you need a more

hands on approach

2 MARKETING YOURSELF

To be successful in raising money for pageants, the first

thing you have to do is look at yourself. There are some

questions you need to answer which I left some space for

you to fill out at the end of the chapter.

In order for people to give you money they have to trust

and believe in you. They have to think that you are worth

investing their hard earned money in and they have to believe

that if they give you this money you will try your best to be

successful at the pageant you are trying to get into. You have

to have a winner image. What I mean by that you have to

already believe you have won the crown and that the only

thing between you and the crown is the money needed for

the pageant. You will need to look the part of a beauty

queen and act the part. So there are some things you will

need to do for people to believe you are serious about this

pageant and that you are going to succeed. Look at yourself

in the mirror? Is your hair combed? Do you have makeup

on? How are you dressed? What about your Facebook

page? How does that look? What about your language? Is

every other word that comes out of your mouth a foul word?

What about your friends? Are they are you always in trouble

at school? And speaking of school, How about your grades?

Ouch you say. But if you want someone to give you money

How to do Pageantry for Free Workbook

you need to critique yourself. Below are some questions that

I want you to honestly fill out. We must examine and admit

a problem before we can fix it.

What do I look like?_______________________________

_______________________________________________

What does my Facebook, MySpace (Public image) look like?

_______________________________________________

______________________________________________

Who are my friends? Helpful or not?

_______________________________________________

How do I speak in public, at school?

_______________________________________________

How to do Pageantry for Free Workbook

How are my grades?

_____________________________________________

_______________________________________________

The hardest thing a person can do is examine who they are,

but believe me if you do this vital step you are well on your

way to being successful not only in fundraising but in life.

Remember you are applying for the job of being a queen for

someone. Representing their system and you can either help

or hinder them. By doing this step you can be well assured

that you have cleaned your house and nothing can come back

to hurt you in the future and people will be willing to support

you.

3 WHERE ARE THE SPONSORS?

Many times this is one of the biggest stumbling blocks to

people who are looking to raise funds for pageantry. They

do not know where to find a sponsor or even how to

approach them. The first thing we need to do is to define

just who a sponsor is. You have probably watched one of

the larger Miss pageants on television and during the pageant

they have commercials. Or you have heard a host say we

would like to thank our sponsors and they give a list of

names. These individuals or corporations have given money

or gifts to the contestants in order to be associated with this

pageant. They have also paid for commercial time at usually

a large cost just to run their commercial during this pageant.

Why would a person or corporation do this? Doesn’t it cost

them a lot of money? Yes it does cost them a lot of money

but let’s look at it on the other side. I remember watching a

big Miss pageant on TV and they had a shoe company as

their sponsor. All of the contestants were wearing their

shoes. The very next day on my Facebook page many of the

girls were talking about those shoes and going to that store to

buy them. The company probably made a lot more on the

sales of their shoes by being associated with the Miss pageant

then they spent on the gifts and the commercial so it was a

good deal for them and it was a good deal for the Miss

pageant because they got free gifts for their contestants and

they got paid money for someone to run a commercial on

How to do Pageantry for Free Workbook

their show. It is what is called a win-win situation when both

parties benefit.

That is how you must approach sponsors as well. You

have to answer what they get out of giving you money. How

do they win? There are several things you can do to help

them win by giving you money. Here are a few.

 You can do some publicity for them for free.

 You can be a hostess at one of their promotional

events.

 You can allow them to use your picture in print

 You could do a commercial for them

 You can also put their business on your promotional

materials

 You can put their business on your program book

page at the pageant if allowed.

 You can mention them at your promotional events

 You can mention them at your charitable events

Be creative you can always find a way to get them their

monies worth and more. Just talk to them and find out what

they need. Also make sure you do your homework on their

company. Google them at least and ask people you know

How to do Pageantry for Free Workbook

about their company. That will be useful when you meet

with them which we will touch on later.

List some creative ways you can give back to a sponsor:

_______________________________________________

4 WHO DO YOU KNOW?

This chapter is a key in finding sponsors. Every marketing

class you will ever take tells you to list who you know in level

of hierarchy from closest to only who you know in passing.

It is way easier to get money from people you know and who

know you rather than from total strangers. You might say

but I have asked them and they don’t want to give me any

more money. I say this time will be different. You will be

organized and you will have something to show for their

donation. Just like we talked about a win-win situation for

business you need to create a win-win for your relatives and

friends. Let’s say your grandmother gives you $150 towards

your pageant expenses. What is something you could do for

her as a thank you? Maybe all she may want is for you to

spend some extra time with her in your busy life. Maybe play

cards with her or go to the park with her or to her church

ladies function. Let her know how much you appreciate her

helping you. Never take for granted anyone who helps you

along your journey even if they do not appreciate you in the

end. This part of the workbook means you will need to put

in some time. If you are a minor add in your parent’s friends

and acquaintances as well. This will be a good starting point.

Another big selling tip is always ask for referrals. Say you get

someone to sponsor you always ask them to refer you to

someone else who could also support you and create a win-

How to do Pageantry for Free Workbook

win situation for them as well. Most business people know

other business people and their name can get you in the

door. Now it is time for you to work.

List your closest family and friends with phone numbers,

mailing addresses and emails

Name

Address

Phone

Number

How to do Pageantry for Free Workbook

If you have more continue on another paper. Don’t leave

anyone out even if they told you no in the past.

How to do Pageantry for Free Workbook

Next list people you do business with: Grocery stores,

jewelers, dry cleaners, funeral home, churches, newspapers,

car dealers, car repair shops, bus stations, taxi companies,

florist, toy store, boutiques, etc. You got the idea now get to

it.

Business

Name

Business

Address

Business

phone

Business

How to do Pageantry for Free Workbook

5 HITTING THE PAVEMENT

Now you have your list of names now what? Now you go

out and get the money. You need to contact the people on

your list and set up a time to meet with them to ask for the

support. Okay don’t panic it is not that scary if you are

prepared. In the last chapter I give you sample forms that

you can use to do just this. The best way is to start with the

first list family and friends you will practice on them and

approach them the same way you will if you meet with the

owner of the local Toyota dealership. Let’s use grandma

again. You call up grandma and you say Grandma I have

something exciting going on in my life and I want to come

over and talk to you about it. She will ask what it is. Tell her

you will come by on day and time and talk to her.

Now you will need to take your promotional materials with

you. Your resume and your listing of what you need for the

pageant. We will discuss these materials in the following

chapters. The day arrives to go meet with grandma. You put

on a nice dress. You do your hair and makeup and you carry

your materials in a briefcase. You are going to talk business

so you need to look like it. Remember this is practice with

someone you know and love who will allow you grace when

you stumble over your words. As you do your presentations

take mental notes. What did I do well? What can I improve

on? What did grandma respond to? What didn’t she? When

How to do Pageantry for Free Workbook

you get home make sure to write the notes down on how

things went. The important thing here is practice in a safe

environment before you go to the large companies.

Feedback:

How did I do?____________________________________

_______________________________________________

How did they respond to my

presentation?_____________________________________

_______________________________________________

Were they interested in what I was

saying?_________________________________________

_______________________________________________

How to do Pageantry for Free Workbook

Did they like my materials?__________________________

_______________________________________________

Use this feedback to adjust your presentation. If you need

more help there is more info at the end of the workbook for

consulting services.

6 PROMOTIONAL MATERIALS

When you meet with possible sponsors it is always best to

have something to hand them. DO NOT give it to them at

the beginning but at the end. If you hand them your

information they will read it instead of listening to you. But

if you reference the material during your presentation and

then hand it to them at the end of presentation right before

you leave. Below are the promotional materials you should

have with a brief description of each.

 Resume: This should be an actual resume of your

schooling, work experience, achievements and three

references.

 Flyer: This should be a color flyer on the pageant you

are entering. Your director should have some

promotional material she could share with you.

 Business card: This should be your business card, it

should have your full name, address, cell phone and

email address. Minor may want to put parent’s number

and email address as well.

How to do Pageantry for Free Workbook

 Listing of needed items for pageant: This should be a list

with cost of what you need money for the pageant, i.e.

entry fee, program book, gown, swimwear, plane ticket,

hotel etc. This allows the sponsor to pick what they

sponsor or pay part of it.

 Referral form: Leave this with person ask them to refer

some other people who you can talk to and let them

know you will stop back by tomorrow and pick it up

from the front desk.

7 PUBLIC SPEAKING & NETWORKING

A good way to get to know people who can help you on

your journey to the crown is through public speaking and

networking. As a contestant in a pageant many times a

platform is necessary part of the pageant requirement. Once

you pick a platform you can speak about it at different

events. There are many ways to do this and it is too much to

cover in this workbook. Feel free to contact me for

consulting on this matter. Networking is another area you

can come in contact with people who can help you.

Depending on your age you can join different groups that

interest you. For women you could join a businesswomen’s

group, a parent’s group and other groups of interest. For

teens you can join groups at school or do internships at

community charities. There is a lot that can be done to get

you out in the community where you can meet people who

would love to help you succeed.

What type of platform interests you?

_______________________________________________

How to do Pageantry for Free Workbook

What organizations deal with this subject?

______________________________________________

What groups could you join to increase your networking?

_______________________________________________

8 WRAP UP

This workbook is to be a guide to help you along the way of

winning your crown. The only obstacle is the money. This

workbook should have given you the tools to get started in

your quest. If you need further help I am available for

consulting and guidance to help you as you seek to raise the

funds for your pageant. For consulting services please go to

www.royalgalaxypageants.com under the workbook tab and

9 FORMS AND LETTERS

Introductory letter/email

Date

Dear (Potential Sponsor Name):

I am writing you today to introduce myself to you. I am

current contestant in the Royal Galaxy Pageant scheduled for

(date and location). I would love to meet with you for just a

few minutes of your time to discuss how I can help promote

your business. I will give your office a call tomorrow to

schedule a convenient time for both of us. I thank you for

your time in advance and I look forward to meeting you.

Sincerely,

Your name

Contestant in the Miss (State) Royal Galaxy Pageant

(your number)

(your email)

How to do Pageantry for Free Workbook

Needed Items List

To participate in the Royal Galaxy Pageant, there are items

needed for me to represent our community and you and as a

sponsor you can help to make that happen. Below is a list of

items and cost that I need. You can choose any of the items

available or just make a monetary contribution. Based on

your donation I will in turn do the following: List as a

sponsor on my state program book page, put you as my

sponsor in my promotional materials, do promotional

appearances for your business, do a volunteer internship for

your business. As you can see you will get more than your

investment creating a win-win situation for us both.

Entry Fee: (put in amount)

Program Book Page

Competition swimwear

Competition evening gown

Opening number outfit

Travel expenses

Hotel costs

Photographer costs

Total needed $

Thank you very much for your consideration.

How to do Pageantry for Free Workbook

Follow Up letter/email

Date

Dear (Sponsor)

Thank you very much for your time. I am excited about your

willingness to partner with me as I journey to the State

Competition. Your donation is very much appreciated. I

will stop by (date and time) to pick up the donation and

schedule a time for (what you agreed to do for them).

Thank you again for your time,

Your name

How to do Pageantry for Free Workbook

Referral Form

Thank you for your time today. Please take a moment to let

me know some other people who also could help me in my

journey. Your name carries weight with them and will help

me to meet with them. Thank you.

Name Phone number Email

_______________________________________________

How to do Pageantry for Free Workbook

ABOUT THE AUTHOR

Susan J. Pardee is the owner of the Royal Galaxy Pageants

System. She has over 15 years of experience in fund raising

and marketing. She holds a Master’s of Business

Administration. Susan’s goal is to help women in pageantry

so that their experience is an enjoyable one not another

burden in their life. Susan is married to Craig and has 3

children and 4 grand-children. It is her mission to see others

succeed.