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NPR
ANNUAL
REPORT
2012
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TABLE OF CONTENTS
Overview of 2012
NPR Leadership Team
NPR Board of Directors
NPR Foundation Board of Trustees
NPR Supporters
Statement of Financial Position
Statement of Activities
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WELCOME TO THE 2012 ANNUAL REPORT FROM NPR
IN 2012, NPR reporters were on the scene no matter
where the news took place, chronicling moments in
history with rich, in-depth reporting that placed our
listeners in the heart of every story. Throughout 2012,
we remained committed to bringing the most dynamic
and informative content to the air and on NPR.org
in accordance with our mission: to create a more
informed public.
In the newsroom, our mission was clear in the depth and
context we brought to the major news events of the year,
both internationally and domestically.
As other news organizations continued to pull back from
international coverage our commitment remained strong.
Our team of international correspondents covered the
important stories around the globe from some of the
most challenging and dangerous regions. Kelly McEvers
delivered gripping coverage from Yemen. In Syria, amid
a rising tide of violence, NPR’s Deborah Amos kept
recording, even as the United Nations ceased operations.
Guiding NPR’s work was our new Supervising Senior
Editor for international coverage, Edith Chapin, a longtime
CNN VP and Bureau Chief who joined NPR in 2012.
In the U.S., we partnered with the Center for Public
Integrity and ProPublica to bring our audience major
investigations on topics including the black lung
resurgence in portions of Virginia, West Virginia, and
Kentucky, and new insights into the housing crisis.
Our election year coverage began with a hotly contested
battle for the Republican nomination for president. With
a new frontrunner every week, our experienced team
of political analysts and reporters were on the ground
covering every angle, from the debates, to updates from
campaign headquarters the night of the primary, to the
equally intense general election.
The year was notable for collaborations between NPR
and our local Member Stations as we pivoted together
to provide national audiences with the latest from
breaking news events including the tragedy at Sandy
Hook Elementary and the mass shooting in Aurora, Colorado.
When Superstorm Sandy struck, NPR tackled the story
with the full power of our newsroom, bringing together
coverage by our National, Washington, Science, and
Planet Money teams. On the ground in the aected areas,
our Member Stations were lifelines for their audience and
brought essential perspective to NPR’s national coverage
as the storm progressed.
And NPR continued to look for ways to tell stories
in distinct ways. For example, our Olympic coverage
engaged audiences with the NPR Poetry Games, which
invited poets to compose original works celebrating the
Olympics, and invited listeners to select their favorites.
Over the year, NPR told the stories that need to be told
and celebrated the human experience through music,
art, and culture.
NPR Music partnered with our NPR Member Stations
to once again bring live broadcasts from the SXSW
conference, but this time as the exclusive content
provider for the first ever live worldwide broadcast of
the keynote address from SXSW, given by Bruce
Springsteen. NPR Music was there at other landmark
music events throughout the year, including the Celebrate
Brooklyn! Performing Arts Festival, Newport Folk and
Jazz Festivals, and Alt. Latino’s not-to-be-missed concert
with Puerto Rican hip hop duo Calle 13 and Chilean
MC Ana Tijoux.
Our storytelling across platforms was evident in our
launch of several new technical advances. NPR expanded
its online reach by collaborating with the Ford Motor
Company to launch a first of its kind app that enables
SPONSORS
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drivers of connected cars to listen to on-demand news,
programming and stations from NPR. Also this year we
launched a music app for iPad and a Planet Money app
that allows fans to access to more than 5,000 reports,
episodes and blog posts from the popular series, on
mobile devices.
Even as we took steps to expand our online presence, our
commitment to develop new and innovative programming
for radio never wavered. NPR debuted two new shows,
TED Radio Hour and Ask Me Another. The two pilot
programs were a hit among public radio audiences and
were ocially added to NPR’s stable of award winning
programming in the fall.
Our commitment to serve an increasingly diverse America
was given a boost with the help of a grant from Corporation
for Public Broadcasting (CPB). The $1.5 million grant will
work toward launching a journalism initiative to deepen
coverage of race, ethnicity and culture.
NPR enjoyed another successful year of notable
accomplishments and award winning content and the
promise of more to come as we move into 2013. None
of what we achieved could have been done without those
who make NPR part of their daily lives and oer their
support to NPR and Member Stations in so many ways.
THANK YOU.
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NPR LEADERSHIP TEAM
Gary E. Knell
President and CEO
Zachary Brand
Vice President, Digital Media
Deborah Cowan
Chief Financial Ocer and Treasurer
Debra Delman
Chief Strategy Ocer
Stanley Garrison
Vice President, Technology Operations
and Engineering
Robert Kempf
Vice President, Digital Services
Peter Loewenstein
Vice President, Distribution
Joyce Macdonald
Chief Of Sta & Vice President Member Partnership
Terri Minatra
Acting Senior Vice President, General Counsel
Eric Nuzum
Vice President, Programming
Jerey Perkins
Vice President, Human Resources
and Chief People Ocer
Jamie Porter
Acting Vice President, Development
Dana Davis Rehm
Senior Vice President, Marketing,
Communications and External Relations
Michael Riksen
Vice President, Policy and Representation
Joyce Slocum
Chief Administrative Ocer
Margaret Low Smith
Senior Vice President, News
Michael Starling
Executive Director, NPR Labs
Kinsey Wilson
Chief Content Ocer and Executive Vice President
Keith Woods
Vice President, Diversity in News And Operations
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NPR BOARD OF DIRECTORS
Carol A. Cartwright (Term Ended November 2012)
Bill Davis
Patricia Diaz Dennis
Dave Edwards (Term Ended November 2012)
Jose A. Fajardo (Term Ended November 2012)
Betsy Gardella
Paul G. Haaga, Jr.
Eduardo A. Hauser
John A. Herrmann, Jr.
Kit Jensen
Gary E. Knell
Roger LaMay (Term Began November 2012)
Caryn Mathes
Greg Petrowich
Marita Rivero
Florence Rogers
Roger Sarow
Antoine W. van Agtmael
Connie Walker (Term Began November 2012)
John S. Wotowicz (Term Began November 2012)
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NPR FOUNDATION BOARD OF TRUSTEES
Antoine van Agtmael
Chairman
Bethesda, MD
Paul M. Ginsburg
Vice Chair
Ross, CA
John McGinn
Vice Chair
New York, NY
William J. Poorvu
Vice Chair
Cambridge, MA
Camilla Smith
Vice Chair
San Francisco, CA
Howard Wollner
Vice Chair
Healdsburg, CA
Trustees
Norris Bishton, Jr.
Pacific Palisades, CA
Caroline Bucksbaum
Chicago, IL
Donald P. de Brier
Pacific Palisades, CA
John P. Dubinsky
St. Louis, MO
Gary J. Fernandes
Dallas, TX
Harriett Gold
Los Angeles, CA
James M. Grant
New York, NY
Anette L. Harris
Tiburon, CA
John A Herrmann, Jr.
New York, NY
Richard H. Hertzberg
Del Mar, CA
Peter N. Heydon
Ann Arbor, MI
Stephen Hopkins
Washington, DC
Perrin Ireland
Cambridge, MA
Patricia Ishiyama
San Francisco, CA
Jane F. Katcher
Coconut Grove, FL
Jerey L. Kenner
New York, NY
Jonathan Kutchins
Boston, MA
Stuart Lucas
Chicago, IL
Joseph C. McNay
Boston, MA
Lynn Pigott Mowe
Bellevue, WA
Miriam Muscarolas
Los Angeles, CA
Patricia M. Papper
Miami, FL
George McCorkell Plews
Indianapolis, IN
Richard Rampell
Palm Beach, FL
Murray Sinclaire
Cinncinatti, OH
Frederika Stevenson
Cambridge, MA
Howard Stevenson
Cambridge, MA
Bernee D.L. Strom
Kirkland, WA
Peter D. Swift, MD
Charlotte, VT
Roselyne Chroman Swig
San Francisco, CA
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NPR FOUNDATION BOARD OF TRUSTEES
Charlotte Vaughan Winton
San Francisco, CA
John S. Wotowicz
Austin, TX
Ex Ocio Trustees
Gary E. Knell
President & CEO, NPR
Dave Edwards
Chairman, NPR Board of Directors
Betsy Gardella
Chair, Development Committee
Trustees Emeriti
Dean V. Ambrose
Los Angeles, CA
Sukey R. Garcetti
Los Angeles, CA
Barbara S. Linhart
New York, NY
Jane V. Peyrouse
Summerville, MA
Sandra S. Pressman
Los Angeles, CA
Lee Ramer
Los Angeles, CA
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NPR SUPPORTERS
A
@d Incorporated
20th Century Fox Home Entertainment
A+E Home Entertainment
AEG Live
Aetna Foundation
Allianz Life Insurance Company
of North America
Ally Bank
Amazon Content Services
American Express Company
American Institute of Architects
American Jewish World Service
America’s Natural Gas Alliance
Ancestry.com
Anchor Bay Entertainment
Angie’s List
Ann Arbor Area Convention
& Visitors Bureau
The Annie E. Casey Foundation
ANTI- Records
Apple
Arc Entertainment
The Argus Fund
Atlantic Records
ATO Records
B
Babylon
Bank of America
Barnes & Noble
Barsuk Records
BBC America
Beat the Trac
Beggars Group
Berklee College of Music
Berkley Books
Better World Club
Bloomberg Businessweek
Bremer Financial Services
Bryant University
The Bydale Foundation
C
Cabot Creamery Cooperative
Cadillac
Cambridge Savings Bank
Cancer Treatment Centers of America
Capella University
Capitol Records
Carbonite
Carnegie Corporation of New York
Cathay Pacific Airways
CenturyLink
Certified Financial Planner Board
of Standards
Charles Schwab & Co.
Chevrolet
Chevron Corporation
CITGO
Citrix Systems
Cleveland Clinic
Colorado Tourism Oce
Columbia University
Concord Music Group
Concrete Marketing
Constant Contact
Corporation for Public Broadcasting
Courgette Records
Craft in America
Credit Suisse Group
Croshal Entertainment Group
CSX Corporation
Cultural Vistas
CVS
D
Delta Air Lines
Deluxe Corporation
Diageo
Discovery Communications
Distracted Globe Foundation
Domino Recording Company
Domtar Corporation
Doris Duke Charitable Foundation
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NPR SUPPORTERS
Doris Duke Foundation for Islamic Art
Drafthouse Films
The Ducommun and Gross Family
Foundation
Duke University Press
E
Earth Share
Eastman School of Music
EMI Music
eMusic
Encore.org
End of the Rainbow
Endless Pools
Entertainment One
Equal Vision Records
ESET
Esurance Insurance Services
F
Fairfax Economic Development
Authority
Farmers Insurance Group
Faulkner Music
Fifth Generation
FilmDistrict
Focus Features
The Ford Foundation
Founders Entertainment
Fox Broadcasting Company
Fox Searchlight Pictures
G
Bill & Melinda Gates Foundation
George Lucas Educational Foundation
German Embassy
Go Daddy
The Goodyear Tire & Rubber Company
Google
GPK Foundation
William T. Grant Foundation
Grant Place Press
Grove Atlantic
The George Gund Foundation
H
HarperCollins Publishers
Mary W. Harriman Foundation
HBO
The William and Flora Hewlett
Foundation
Hidden Pony Records
HISTORY
The Holborn Foundation
Houghton Miin Harcourt
Hulu
I
IBM
IFC
Independent Television Service
Intel Corporation
International Rescue Committee
Intuit
J
Jagjaguwar
The Joyce Foundation
JustAnswer
K
KeyBank
John S. and James L.
Knight Foundation
L
The Jacob & Valeria
Langeloth Foundation
La Quinta Inns and Suites
LD Entertainment
Lemelson Foundation
Leon Levy Foundation
LexisNexis Group
Lexus
LifeLock
Lindamood Bell Learning Processes
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NPR SUPPORTERS
Live Nation
Live Nation Worldwide, Inc.
Livestrong
Living Essentials
Los Angeles Philharmonic Association
Lumber Liquidators
M
Macmillan Publishers
Masimo Foundation
MassMutual Financial Group
The Max and Victoria
Dreyfus Foundation, Inc.
The Melville Charitable Trust
Merge Records
Motel 6
Motorola Mobility
MSNBC
MTV
N
Nashville Symphony
National Association of Personal
Financial Advisors
National Association of Realtors
National Association of Social Workers
National CineMedia
National Endowment for the Arts
National Theatre
NBC Universal
Nederlander Organization
New School, The
New York Botanical Garden
New York City Opera
New York Times, The
New York University
Nissan
Nonesuch Records
Nora Roberts Foundation
Northwestern University
Novartis International
Novo Nordisk
O
Oce Depot
OceMax
The Ohio State University
Medical Center
Old Town School of Folk Music
OMAC Records
Open Road Integrated Media
The Overbrook Foundation
P
Pabst Brewing Company
Page 124 Productions
Pajamagram Company
Paramount Home Entertainment
Park Foundation, Inc.
Passaggio Entertainment
PBS
Penguin Group (USA)
Pepperdine University
The Pew Charitable Trusts
Ploughshares Fund
PMK•BNC
PNC Financial Services Group
Poetry Foundation
Polyvinyl Records
Post Foods
Principal Financial Group
Progressive Casualty
Insurance Company
Public Aairs Television
Public Welfare Foundation, Inc.
Q
Quick Lane
R
Rainbow Light
Random House
Raymond James Financial
Razor & Tie Entertainment
Rdio
Red Light Management
RED Music
Redwing Records
REI
Relativity Media
Reputation.com
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NPR SUPPORTERS
Research in Motion
Ritz-Carlton Hotel Company
Road Scholar
Robert Sterling Clark Foundation
The Robert Wood Johnson Foundation
Rounder Records
Running Subway
S
The SCAN Foundation
Scott Rudin Productions
Sennheiser Electronic Corporation
ShareFile
Shell Oil Company
Showtime
Sideways Media
Simha
Simon & Schuster
Sit4Less
Alfred P. Sloan Foundation
SmartFurniture
Sony Music Entertainment
Sony Pictures
Sony Pictures Home Entertainment
St. Joseph’s College
Staples
Starz Entertainment
State of California
Stiletto Entertainment
Stitcher
Sub Pop Records
Subaru of America
SundanceNOW
Sy Syms Foundation
T
T. Rowe Price
Texas Mutual Insurance Company
TheHungtonPost.com
Thirty Tigers
Thunderbird School
of Global Management
TIAA-CREF
Tiany & Co.
Tire Rack
Toyota
Trend Micro
TuneUp Media
U
U.S. Department of Commerce
U.S. Department of Education
Union of Concerned Scientists
Unisys Corporation
United Nations Foundation
United States Army
UnitedHealthcare
Universal Music Group
University of Arkansas
University of California
University of Chicago
University of Notre Dame
US Oncology Network
USA Network
V
Valvoline
Vanderbilt University Medical Center
Vanguard Records
Vermont Department
of Tourism and Marketing
Verve Music Group
Visa
W
W.W. Norton & Company
Walgreen Co.
The Wallace Foundation
Wallace Genetic Foundation
Walmart
Walt Disney Studios
Warner Home Video
Warner Music Group
WBUR
WeatherTech
Weight Watchers International
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NPR SUPPORTERS
Wells Fargo Advisors
WGBH
The Wildflower Foundation, Inc.
William Morrow & Co.
Winebow
WNYC
World Book Night
X
Xerox Corporation
XL Recordings
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STATEMENT OF FINANCIAL POSITION (NPR PARENT COMPANY ONLY)
Assets
Current Assets
Cash and cash equivalents
Restricted cash and cash equivalents
Accounts and contributions receivable, net
Investments
Property and equipment, net
Prepaid expenses and other assets
Total assets
Liabilities and Net Assets
Current Liabilities
Accounts payable and other liabilities
Deferred revenue
Debt
Total liabilities
Net assets
Total liabilities and net assets
$
15,106,029
9,713,051
31,302,183
135,299,474
206,334,270
10,579,401
408,334,408
$
33,742,018
27,433,405
171,759,917
232,935,340
175,399,068
408,334,408
The financial information above is presented for convenience purposes only. While the financial information was extracted from supplementary
information in the audited financial statements, the financial information should not be relied on. A copy of the printed financial statements is
available upon request.
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STATEMENT OF ACTIVITIES (NPR PARENT COMPANY ONLY)
Operating Revenues Operating Expenses
News and Engineering
Digital Media And Services
Distribution and Satellite Interconnection
Programming and NPR Music
Support and Other Program Services
Total Operating Expenses
Change In Net Assets From Operations
Nonoperating Activities, Net
Total Change In Net Assets
Net Assets, Beginning of The Year
Net Assets, End of The Year
Station Dues and Fees
Corporate Sponsorship
Grants and Contributions
Distribution and Satellite Interconnection
Distribution From Endowment
to Support Operations
Other Revenues
Total Operating Revenues
$
73,515,661
45,671,379
25,643,201
16,231,658
9,466,733
16,300,037
186,828,669
$
82,684,481
15,972,323
17,735,582
18,444,651
52,496,310
187,333,347
(504,678)
3,723,764
3,219,086
172,179,982
175,399,068
The financial information above is presented for convenience purposes only. While the financial information was extracted from supplementary
information in the audited financial statements, the financial information should not be relied on. A copy of the printed financial statements
is available upon request.
FOR MORE INFORMATION
Additional information about NPR’s progress and activities can be found in npr.org/about. Thank you for your
interest in NPR.
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THANK
YOU