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International Journal of Labour Research • Volume 11, Issues 1-2 (2022)
Voice and representation for ridehailing drivers in sub-Saharan Africa: Pathways for trade union revitalization?
The ridehailing sector started in Kenya with the launch of Uber in June 2015. Other
ridehailing platforms in Kenya include Little Cab, An-Nisa Cabs, Mondo Ride (Mare,
Chiumbu, and Mpofu 2020), and Bold (formely Taxify) and Wasili (Anwar, Otieno, and Stein
2022). However, Uber and Bolt are the dominant platforms there. Little Cabs was launched
in July 2016 from a partnership between Safaricom, the largest telecommunications
operator in Kenya, and Craft Silicon, a local software rm (Dube 2016). In January 2020,
Uber had over 6,000 active partner drivers, who offered 47 million rides covering 460 million
kilometres (Lukhanyu 2020).
Nigeria has experienced rapid growth in the ridehailing market, becoming one of Africa’s
largest markets (Muttaqa 2021). The ridehailing sector started in 2014, with Uber being the
rst ridehailing company to launch in Lagos (Meagher 2018), followed by Taxify, now Bolt,
in 2016. Bolt and Uber together continue to have the most signicant market share of the
ridehailing sector in Nigeria, with a presence in cities such as Lagos, Abuja and Abeokuta,
among others (Muttaqa 2021). The platform ecosystem in Nigeria is large, with 21 ridehailing
platforms operating by 2019, outdone only by Kenya in terms of the number of operators
in a single market. Locally built platforms include GIGM, ORide, Pamdrive, PlentyWaka and
OgaTaxi.
Controlling the operations of the digital capital market and its labour market is a huge
challenge for African governments. According to Gramano (2020), several countries have
yet to adopt governing norms and regulations for digital marketplaces, which are used by
the vast majority of their population and add to an already unsolved labour market dilemma
for African nations. In all these African countries, legislative instruments and policies are
not fully in place. For example, the Ministry of Transportation in Nigeria has developed draft
regulations on operational guidelines for ridehailing providers that were intended to come
into effect on 1 March 2020, but have not yet taken effect at the time of writing this article,
as negotiations are still ongoing (Muttaqa 2021). The draft regulation on the Trac (Digital
Hailing Service) Rules, 2020, is still before the Senate in Kenya, waiting for adoption. Ghana
is far behind in this regard. The only way to get state protection is for platform workers
to make a concerted effort to call attention to their working circumstances and demand
that their Government live up to its obligations. This requires them to organize for interest
representation.
South Africa was the rst country on the continent in which Uber was launched (Anwar,
Otieno, and Stein 2022). Other ridehailing platforms include Hailer, Uber, Taxify, Zebra
Cabs and Bolt. Uber, which entered the market in 2013 (Dube 2016), is estimated to have
13,000 active drivers (Anwar, Otieno, and Stein 2022). Taxify entered the market in 2015 and
re-launched its brand as Bolt in April 2016 to access a broader market. In 2016, Zebra Cabs,
an existing metered taxi company, adopted electronic taxi hailing technology to launch the
Zebra Cabs app, a direct rival to Uber.