Definitions
The Reuse Report
The following product and category definitions apply:
Retail
The retail market includes all consumer product segments (food, household goods, beverages, homewares, furniture, home improvement,
electronics, apparel, health, beauty, sports, games, leisure and hobby, entertainment, and other various products). Digital products, such as
individual music downloads and e-books, are also included. The following are excluded: business to business sales, wholesale trade, gasoline,
automotive vehicles (auto accessories are included), foodservice, household services such as plumbing and installation, medical devices,
prescription drugs, travel, insurance, subscriptions services such as Netflix and Spotify, etc. Market sizes are measured by the total amount
consumers spend on the products through all channels and all retailers.
Resale / secondhand
Any product sold, whether used or not used, after having first been owned by another consumer; can be sold directly or via third-party
resellers. Includes all channels: charities, yard sales, peer-to-peer marketplaces, resale firms, auction sites, classified adverts, etc. The sale of
first-hand products via these channels is not included. Resale includes sales of refurbished items or secondhand items sold by traditional, first-
hand retailers – such as open-box items in electronics.
Apparel
Includes all types of apparel across all segments: menswear, womenswear and kidswear, which are also broken down separately. Footwear
and accessories are broken down separately.
Automotive parts
Includes all automotive parts, accessories and sundries such as automotive cleaning and lubricants; excludes all vehicles.
Electronics
Includes all consumer electronics from appliances to computing to audio visual. Electronics is broken down into: computing, which is laptops
and desktops plus peripherals and computing accessories; communications which includes smartphones and other electronic
communications devices; appliances which includes both large and small home appliances; and other electronics which contains all other
electrical devices.
Housewares
Includes all housewares; excludes home improvement and home electronics such as televisions, excludes floorcoverings. Excludes furniture
which is broken down separately.
Home improvement
Includes tools, home improvement materials, accessories and other home improvement products; excludes appliances and general
housewares/furniture.
Sporting goods
Includes all sporting equipment, sporting accessories, exercise equipment including bikes; excludes automotive transportation and sporting
apparel.
Furniture
Includes all types of furniture for the home from beds to tables, sofas, chairs, etc. Mattresses are included in furniture, but soft textiles such as
curtains and decorative accessories are included in homewares.
Beauty products
All beauty products including cosmetics, skin care, body care, hair care, beauty accessories and aids, non-electric tools. Electronics such as
hairdryers and straighteners are under electronics.
Toys and games
All toys and games including soft toys, board games, building blocks; includes adult games.
Collectibles
Consumer collectibles such as sports cards, stamps, currency and coins, decorative collectibles, art and animation characters, comics, etc.
Kids and baby gear
All sundries for kids and babies, excluding apparel. Includes: cribs, cots, pushchairs, changing stations, diapers, baby sundries, etc. Excludes
toys which are under the toys and games category.
Pet products
Including: pet toys, pet food, pet health; excludes the sale of live pets and vet services.
Arts and crafts
Arts and crafts materials such as paper, fabrics, beads, yarns, threads, paints etc. Also includes arts and crafts tools such as knitting needles,
paintbrushes, glue guns, etc.
Books
All books; excludes comics and magazines; excludes ebooks.
Musical instruments and accessories
Includes all musical instruments such as guitars, drums, flutes, etc. Includes all accessories such as music stands, plectrum, metronomes, etc.
Sheet music is included.
Other
Contains a mix of resale products, including: food, beverages, alcohol such as wines and spirits, household consumables, small non-toy vehicles
such as scooters, fixed floorcoverings (rugs are in homewares), physical music such as CDs and vinyl, physical movies such as DVDs, luggage
and travel accessories, household industrial products such as generators, fuel and fuel supplies, stationery, packaging materials and sundries,
healthcare products and health aids, paper products like greetings cards, non-collectible magazines, seasonal products such as Christmas
trees and lights.
Online sales
This means a transaction that is made online – i.e. payment for the product is made online regardless of the other channels used during the
shopping journey. For example, a product paid for online and collected in store is counted as an online sale.
Offline sales
This means a transaction that is made in a physical store or via some other non-online channel. For stores, payment for the product is made in
a store regardless of the other channels used during the shopping journey - for example, a product paid for in store and then delivered to a
customer at home is counted as a physical sale. Other offline channels include mail order, telephone and television shopping. These form a
relatively small element of most markets.