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Agreements practice, other UGC platforms signed similar licensing
deals. Yahoo! entered a Second Level Agreement with Sony BMG in
2007.
101
The Social networking site, MySpace, stroke a comparable deal
with Sony BMG in 2007,
102
and with Viacom-owned MTV Networks in
2008.
103
Another social networking site, imeem, which was shut down
after MySpace acquired it in December 2009,
104
entered content deals
with Warner Music Group,
105
Sony BMG,
106
EMI,
107
and Universal
Music Group.
108
Dailymotion, a video sharing service website based in
France, has also entered a series of revenue-sharing partnerships with
French and international content owners. Among its content partners are
the SPPF (Société Civile des Producteurs de Phonogrammes en
France),
109
Warner Music,
110
EMI,
111
and Universal Music Group.
112
In
SEARCHCOWBOYS.COM (Sept. 28, 2009), http://www.searchcowboys.com/socialmedia/1050;
Britain Channel 4, see Mark Sweney, YouTube Signs Landmark Deal to Screen Channel 4 Shows,
T
HE GUARDIAN (Oct.15, 2009), http://www.guardian.co.uk/media/2009/oct/15/youtube-channel-4-
google-deal; Irish Music Rights Organisation (Imro) and the Mechanical Copyright Protection
Society Ireland (MCPSI), see Mark Tighe, Musicians to Get a Cut from YouTube, T
IMES ONLINE
(Mar. 28, 2010), http://www.timesonline.co.uk/tol/news/world/ireland/article7078948.ece; and the
French broadcaster Lagardère Active, see Ruth Bender, YouTube Signs Online Video Agreement,
S
MART MONEY (Apr. 12, 2010), http://www.smartmoney.com/news/on/?story=ON-20100412-
000264.
101. Barry Levine, Yahoo and Sony BMG Team on User-Generated Content, N
EWS FACTOR
(Nov. 22, 2007), http://www.newsfactor.com/story.xhtml?story_id=12300BAYD9TL.
102. Yinka Adegoke, MySpace in Ad-supported Music Deal with Sony BMG, REUTERS UK
(Oct. 16, 2007), http://uk.reuters.com/article/idUKWNAS648120071016.
103. Steve O’Hear, MTV and MySpace Partner to Monetize Pirated Content, ZD NET (Nov. 3,
2008), http://blogs.zdnet.com/social/?p=602&tag=col1;post-602#more-602.
104. See imeem, WIKIPEDIA (Feb. 2011), http://en.wikipedia.org/wiki/Imeem.
105. Warner Music drops Imeem suit, forms partnership, REUTERS (July 12, 2007),
http://www.reuters.com/article/idUSN1226729920070712.
106. Press Release, Sony Music, Imeem Announces Content Agreement with Sony BMg
Music Entertainment (Sept. 28, 2007), http://press.sonymusic.com/2007/09/28/imeem-announces-
content-agreement-with-sony-bmg-music-entertainment/(http://www.sonymusic.com/posts/50-
imeem-announces-content-agreement-with-sony-bmg-music-entertainment).
107. Erick Schonfeld, Imeem Adds EMI to Its Stable, TECH CRUNCH (Oct. 27, 2007),
http://techcrunch.com/2007/10/29/imeem-adds-emi-to-its-stable/.
108. Press Release, SMP, imeem Strikes Deal with Universal Music Group (Dec. 10, 2007),
http://www.socialmediaportal.com/PressReleases/2007/12/imeem-Strikes-Deal-withUNIVERSAL-
MUSIC-GROUP.aspx.
109. A one-year “experimental agreement,” signed in December 2006, where the SPPF acts
directly with Dailymotion on behalf of all its users. See Jondet Nicolas, The Silver Lining in
Dailymotion’s Copyright Cloud, J
URISCOM.NET (Apr. 19, 2008), available at
http://ssrn.com/abstract=1134807.
110. Press Release, Warner News, Warner Music Group and Dailymotion Announce Video
Content Partnership (Mar. 5, 2010),
http://www.wmg.com/newsdetails/id/8a0af8122718229f01272fda125d0f97.
111. EMI Music and Dailymotion Announce a Global Music Video Partnership, DAILYMOTION
BLOG (Feb. 11, 2010),
18
Akron Law Review, Vol. 45 [2012], Iss. 1, Art. 3
http://ideaexchange.uakron.edu/akronlawreview/vol45/iss1/3