JOB DESCRIPTION
Public Relations Specialist
DIVISION: Office of Schools
GRADE: 126
DEPARTMENT: Schools
WORK DAYS: 211
REPORTS TO: Principal
FLSA STATUS: Exempt
CLASSIFICATION: Classified
DATE: 4/1/2020
Our Mission: Through a caring culture of equity, trust, and collaboration, every student will graduate ready for
college, career, and life.
Our Vision: A high-performing school district where students love to learn, educators inspire, families engage,
and the community trusts the system.
Our Guiding Principles: Equity in our approach to decision making, Ethics to demonstrate our integrity,
Engagement with our school community, and Excellence in everything we do.
POSITION SUMMARY
The Public Relations Specialist designs, maintains and shapes the image of the school. Visual communication initiatives
including print, videos, photos, website and social media are used to develop a positive impression of the school for
in-school and out of school audiences. Responsible for creating all public presentations, speeches and letters for the
principal and administrative team.
MINIMUM REQUIREMENTS
EDUCATION:
• Bachelor’s Degree in instructional technology, marketing, visual communications, multimedia, design or related field
required.
CERTIFICATION/LICENSE:
• Valid driver’s license and availability of private transportation, or the availability to get to off-site meetings.
• Apple Certified Professional (Pro Apps) preferred.
WORK EXPERIENCE:
• 3 years minimum work experience in the field of marketing & media, communication, graphic design working for
both print and online channels.
KNOWLEDGE, SKILLS & ABILITIES
• Strong communication and writing skills and editorial judgment.
• Proficient in the use of Adobe Creative Suite (i.e. Photoshop, Illustrator, InDesign, Acrobat, Dreamweaver).
• Knowledge of hypertext markup language (HTML), cascading style sheets (CSS), WordPress, and social media
platforms.
• Understanding of requirements and distinctions of print, web, and broadcast design.
• Strong technical support and troubleshooting skills.
• Ability to speak publicly at interviews, conferences, presentations.
• Ability to work in a fast-paced environment, handle multiple tasks, respond effectively to unexpected challenges,
and work both independently and collaboratively with team members and staff.
• Working knowledge of JavaScript and PHP preferred.
• Proficient with Final Cut Pro, Adobe After Effects, and Apple Motion preferred.
• Ability to record professional voiceovers preferred.
• Ability to be flexible and adapt as needed between in-person work environments.
ESSENTIAL DUTIES
• Meets regularly with the principal and leadership team to fully capture the culture and spirit of the school.
• Develops and maintains schools’ website and social media accounts such as Twitter, Facebook, Instagram, and
YouTube.
• Captures major events at the school through photography, video, and editorials.
• Writes and prepares presentations and press releases, with the oversight of the principal.
• Analyzes media metrics and engagement to inform media strategy.
• Develops a marketing and communication plan including strategy, goals, budget and tactics, with oversight of the
principals.
• Designs and creates marketing materials.
• Required to have prompt, regular attendance in-person and be available to work on-site, in-person during regular
business hours and as needed.
• Performs other duties as assigned by an appropriate administrator or their representative.
PHYSICAL ABILITIES AND WORKING CONDITIONS
The physical abilities, working conditions and other conditions of employment listed in this document are representative
of, but are not intended to provide an exhaustive list of the requirements for positions in this classification. In the event
of an emergency or situation requiring guidance from Federal, State, or local or school district authorities, the
requirements of this position may change temporarily or for the school year to best serve the needs of our students.
Vision: Ability to read small print and view a computer screen for prolonged periods.
Hearing: Ability to tolerate exposure to noisy conditions.
Speech: Ability to be understood in face-to-face communications, to speak with a level of proficiency and volume to be
understood over a telephone or computer.
Upper Body Mobility: Ability to use hands to grasp, and manipulate small objects; manipulate fingers, twist and bend at
wrist and elbow; extend arms to reach outward and upward; use hands and arms to lift objects; turn, raise, and lower
head.
Strength: Ability to lift, push, pull and/or carry objects which weigh as much as 5 or more pounds on a frequent basis.
Incumbent may be required to physically restrain parties involved in a conflict.
Environmental Requirements: Ability to encounter constant work interruptions; work cooperatively with others; work
independently; work indoors.
Mental Requirements: Ability to read, write, understand, interpret and apply information at a moderately complex level
essential for successful job performance; math skills at a high school proficiency level; judgement and the ability to
process information quickly; learn quickly and follow verbal procedures and standards; give verbal instruction; rank tasks
in order of importance; copy, compare, compile and coordinate information and records. Understand how to manage
stress.
Remote Work Requirements:
Additional Work Conditions & Physical Abilities: Ability to be flexible and adapt as needed between various in-person
working environments.
The Atlanta Public School System does not discriminate on the basis of race, color, religion, sex,citizenship, ethnic or
national origin, age, disability, medical status, military status, veteran status, marital status, sexual orientation,
gender identity or expression, genetic information, ancestry, or any legally protected status in any of its employment
practices, educational programs, services or activities. Reasonable accommodations may be made to enable
individuals with disabilities to perform essential duties.
This job description is intended to accurately reflect the duties, responsibilities and requirements of the position. It is
not intended to be and should not be construed as an all-inclusive list of all the responsibilities, skills, or working
conditions associated with the position. Management and administration reserves the right to modify, add, or
remove duties and assign other duties as necessary.
