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Salesforce, Inc. NYSE:CRM
FQ4 2024 Earnings Call Transcripts
Wednesday, February 28, 2024 10:00 PM GMT
Contents
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Table of Contents
Call Participants .................................................................................. 3
Presentation .................................................................................. 4
Question and Answer .................................................................................. 13
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Call Participants
EXECUTIVES
Amy E. Weaver
President & CFO
Brian Millham
President & COO
Marc R. Benioff
Co-Founder, Chairman & CEO
Michael Spencer
Executive Vice President of Investor
Relations
ANALYSTS
Brad Alan Zelnick
Deutsche Bank AG, Research Division
Brent John Thill
Jefferies LLC, Research Division
Karl Emil Keirstead
UBS Investment Bank, Research
Division
Kasthuri Gopalan Rangan
Goldman Sachs Group, Inc., Research
Division
Keith Weiss
Morgan Stanley, Research Division
Kirk Materne
Evercore ISI Institutional Equities,
Research Division
Mark Ronald Murphy
JPMorgan Chase & Co, Research
Division
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Presentation
Operator
Welcome to Salesforce's Fiscal 2024 Fourth Quarter and Full Year Results Conference Call. Please note, today's call is being
recorded. [Operator Instructions] I would now like to hand the conference over to your speaker, Mike Spencer, Executive Vice
President of Finance and Strategy and Investor Relations. Sir, you may begin.
Michael Spencer
Executive Vice President of Investor Relations
Thank you, and good afternoon. Thanks for joining us today on our Fiscal 2024 Fourth Quarter Results Conference Call. Our press
release, SEC filings and a replay of today's call can be found on our website. Joining me on the call today is Marc Benioff, Chair and
CEO; Amy Weaver, President and Chief Financial Officer; and Brian Millham, President and Chief Operating Officer.
As a reminder, our commentary today will include non-GAAP measures. Reconciliations between our GAAP and non-GAAP results
and guidance can be found in our earnings materials and press release. Some of our comments today may contain forward-looking
statements that are subject to risks, uncertainties and assumptions, which could change. Should any of these risks materialize or
should our assumptions prove to be incorrect, actual company results could differ materially from these forward-looking statements.
A description of these risks, uncertainties and assumptions and other factors that could affect our financial results is included in our
SEC filings, including our most recent report on Forms 10-K, 10-Q and any other SEC filings. Except as required by law, we do not
undertake any responsibility to update these forward-looking statements.
And with that, let me hand the call over to Marc.
Marc R. Benioff
Co-Founder, Chairman & CEO
All right. Hey, thanks so much, Mike, and hey, thanks, everyone, for being on the call. Look, as you can see from these numbers,
we've had just an incredible and incredible quarter. Well, actually, we've just had an incredible year here at Salesforce, with strong
performance across all of our key metrics, revenue, margin, EPS, cash flow and, of course, our cRPO. Look, it's been an extraordinary
year of transformation for Salesforce. You all know that. You've all been there with us. You've been the support that we have needed
during this year. Thank you to all of our shareholders and thank you to all of our stakeholders.
It's been a year of incredible transformation for our industry, with the emergence of this next generation of artificial intelligence as
well. It's been really 2 unbelievable things happening at once, the total transformation of the Salesforce and the total transformation of
our industry.
All right. Let's start with the transformation of Salesforce. Look it. It Was over a year ago, we said Salesforce had to transform. And
you, many of you came to me, came to our whole team and you said, "Look, we're going to transform the whole company." We did it
together. We could not have done it without you. We said we would restructure our business for the short and long term, we did that.
We said we would place a laser focus on increasing productivity and operational excellence from across the board, we've done that.
We said we're going to double down on innovation to make our core products even better, we've done that. And when you see what's
coming in TrailheaDX next week, you're not going to believe it. Not just our next-generation artificial intelligence, not just prompt
builder, not just our copilot, but this Data Cloud, which I'm going to get to in a second, our fastest, most exciting new product ever,
fastest-growing, most customer traction that I have ever seen, that has been incredible.
So let's talk about all of this. And -- let's talk also about how we have also strengthened our relationships with our investors. Thank
you, Mike, for everything you've done. And Amy, together with the management team, with our Board, we've really focused on
you, the investor community. We've accomplished all of that together. We've completely transformed this company together, and
we're very grateful to each and every one of you. And that transformation, while it has driven incredible results and you're seeing
productivity is up, profitability is up, margin is up, revenue is up, and you're going to see it again in our results for our quarter, you're
going to be looking at these full year numbers with phenomenal cash flow, with incredible margin growth -- well, margin growth
that I've never seen in any software company over the last 12 months, 18 months, it's completely unprecedented. And you can see the
incredible speed and success of the transformation that we've undertaken.
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Now we believe that Salesforce not only needs to be a great software company for our customers, our employees, our communities,
but also a great company for our shareholders as well. We've certainly seen that with the exceptional performance of our equity over
the last few months.
Now I'm thrilled that we're opening the door to another incredible part of our ongoing transformation today, with the introduction of
our first-ever dividend, and that's amazing. To say that word for the first time in 25 years in Salesforce history, our first-ever dividend.
What you're going to hear more about from Amy in a moment, and if this year has shown anything -- if it's shown anything at all, it
really shows that we've committed to serving all of our stakeholders.
We closed out fiscal '24 with $9.29 billion in revenue for the fourth quarter. That's up 11% year-over-year, 10% in constant currency.
Pretty awesome at our size and scale, incredible. 8 of our top 10 deals in the quarter included 6 or more of our clouds, really showing
the depth and breadth of our product line and our portfolio. And all of our top 10 wins included sales, service and platform, and we're
really focused on delivering that full cocktail of all of our clouds to all of our customers. And our deals greater than $10 million, well,
they grew nearly 80% year-over-year in fiscal year '24. That was also amazing.
Our customers just get so much more value, and they can do so much more when they take the full advantage of our Einstein 1
Platform. And I want to explain that to you because we have such a rich set of applications that when we're working with all of these
employees through the whole company and also the customers as well, we're filling our platform with the data and the metadata that
our customers need to be successful. And there is no other time in the history of our industry, that, that rich data and metadata together
in one place is so important because that is what you're going to need to drive this artificial intelligence. And you're going to see that
next week at TrailheaDX as we show you our copilot for our first time and prompt builder for the first time and Data Cloud for the
first time and how it works together so that you can get the insights that you need. Now this is all possible because we're delivering
this Einstein 1 Platform.
But before I get to that, I just want to make this one last point. For the full year, we delivered $34.9 billion in revenue, up 11% year-
over-year. One of the best performances of any enterprise software companies ever.
With our continued disciplined approach to margin expansion, non-GAAP operating margin for fiscal '24 was also 30.5%, up 800
basis points year-over-year. We closed fiscal year '24 with operating cash flow reaching $10.2 billion. Operating cash flow, up 44%
year-over-year, a major goal for the company this year. Well done. Highest cash flow in our company's history.
cRPO, our current remaining performance obligation, was $27.6 billion, up 12% and 13% in constant currency year-over-year.
Fantastic display on cRPO. And total remaining performance obligation ended the fourth quarter at $56.9 billion, an increase of 17%
year-over-year.
Now let me just say this again, $57 billion in RPO, amazing. For fiscal year '25, we expect free cash flow to grow between 23% to
26% for fiscal year '25. That is for fiscal year '25, we expect free cash flow to grow between 23% to 26%. And we're guiding revenue
to $38 billion at the high end of our range, 9% year-over-year, expecting to deliver fiscal year '25 in subscription and support revenue
growth of above 10% year-over-year in constant currency. We're going to get to that detail in a second.
We're committed to delivering non-GAAP operating margin of 32%. All told, an unbelievable year of transformation. From the
financial metrics, we're going to get to the technology. And before I move on, let me say, I've never seen anything like it over the last
25 years in CEO of Salesforce. The pace have changed, the focus on productivity, profitability, the speed of innovation, the quality of
the management team, people coming back to help us get it done, our boomerangs, our Ohana, thank you to everyone who's made this
possible.
Just look at where we are now. Salesforce is the world's #1 AI CRM, #1 in sales, #1 in service, #1 in marketing, #1 Data Cloud,
incredible. And since the start of the pandemic in 2020, we've doubled the size of the company. That's amazing. We doubled the size
of the company and scale since the pandemic started, which was about 4 years ago. That's incredible at our scale.
We're the largest enterprise applications company in the world. We passed SAP. That was amazing. That was a huge accomplishment
this year. But now, we're the third largest enterprise software company in the world and the second largest in Japan. And to all of my
Japan, [Foreign Language] for what you have done with the Japanese market is incredible. We're not stopping. Our management team
and our extraordinary employees are focused every day to make our business as strong as it can be. Personally, I've never been more
excited about the future of Salesforce. You're about to hear why. It's not just the incredible financial results, not just the unrivaled
success of our customers, but it is the incredible door that has opened through artificial intelligence once again and the evolution of
our entire technology platform.
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It's what our engineering and product teams have done in the last 12 months is nothing short of amazing. I'm so grateful to their
leadership. And to David and Srini and to all of the employees, thank you for what you have done for Salesforce. Your leadership,
your vision, your insights, your creativity in rebuilding the platform so quickly. And Data Cloud, for artificial intelligence, for Steve,
what you have done, for Juzer, for my whole team, it's incredible.
As I said, it's not only a remarkable year of transformation for Salesforce, it's been an amazing year of transformation for our entire
industry.
As I talk to CEOs around the world, they tell me, they want 3 things. You may have heard me say this already, but I'll say it again.
One, they want more productivity, and they're going to get that productivity through the fundamental augmentation of their employees
through artificial intelligence. It's happening. It's empirical.
Number two is, they want higher value customer relationships, which is also going to happen through this AI. And they want higher
margins, which we are seeing empirically as well through the -- when they use this artificial intelligence in these next-generation
products.
As we look at productivity, as we look at higher value customer relationships, as we look at higher margins, how do our customers
get these things? How are they achieving these goals? It is AI. It is why every CEO and company knows they need to make major
investments in AI right now. And I believe this is the single most important moment in the history of the technology industry. It's
giving companies an unprecedented level of intelligence that will allow them to connect with their customers in a whole new way.
And with our Einstein 1 Platform, we're helping out our customers transform for the AI future.
Now many of our customers have inspired by OpenAI's GPT 4. I have Cohere, I have [ Tropic ], I have an Inflection, I had and also all
the amazing models on hugging face and other AI models, all these things, amazing. And everyone has been wowed by what these AIs
can do, incredible things and a lot of party tricks, a lot of magical things. And then we also realized there are some other things, too.
Let's talk about the truth. The truth is these AI models are all trained on amalgamated public data. You all understand that. You've all
seen the New York Times lawsuit of OpenAI or others who are really going to tackle, hey, this is all -- these are amalgamated stolen
public data, much of it used without permission, unlicensed, but amalgamated into these single consolidated data stores.
Now some of my people even say this is just stolen data, but all this public data has been amalgamated into what they call training
sets. And these training sets then get turned into what we call inference, which is how the AI then is able to start to deliver its insights.
But there's other things that it's providing besides insights. These AI models, well, they could be considered very confident liars,
producing misinformation, hallucinations. Hallucinations are not a feature, okay? And I'm going to get to that point in a second. And I
think you all understand it that already -- because at this point, we all have a high level of experience with AI, don't we? Everyone has
had that experience. And there's a danger though for companies, for enterprises, for our customers that these are not trusted solutions.
And let me point out why that is. Especially for companies who are in regulated markets, why this is a big, big deal. These models
don't know anything about the company's customer relationships and, in some cases, are just making it up. Enterprises need to have
the same capabilities that are captivating consumers, those amazing things, but they need to have it with trust and they need to have it
with security, and it's not easy.
Look, we all read the story. Now it just happened last week. An airline chatbot prompts by a passenger to book a flight with a 90-day
refund window. It turns out the chatbot, running on one of these big models, we won't have to use any brand names here, we all know
who it was, hallucinate the option, it did not exist. We all know what that's like. We've all had the experience. So here's the chatbot. It
hallucinates the option, it's working with the customers, it didn't exist, it did not exist.
The airline said, "Oh, listen, that was just the chatbot. It gets that way some time. We're so sorry. You know what, that's just a separate
technical entity, a separate legal entity and the airline, "Oh, we can't -- we're not going to hold liable for that." Well, guess what? That
defense did not work in a court of law. The court of law said that, that AI chatbot that made up, that incredible new policy for that
company -- well, that company was going to be held responsible, liable for that policy, that they were going to be held liable for the
work of that chatbot. Just as they would for a human employee, they were being held liable for a digital employee.
The reality for every enterprise is that to deliver trusted AI experiences, you need these 3 essential components now. You need that
compelling user interface. There's no question, a natural and effortless experience. And at Salesforce, we have some of the most
intuitive user interfaces that deliver insights and intelligence across sales and service and marketing and commerce and industries.
Many of you are on Slack right now. Many of you are on Tableau. Many of you are on MuleSoft, or one of our other products.
Okay. Now what else do you need? Number two. You need a world-class AI model. And now we know there's many, many models
available. Just go to Hugging Face, which is a company that we're investor in or look at all the other models. And by the way, not
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only the thousands of models right now, but there are tens of thousands, hundreds of thousands of models coming. And all the models
that are available today will be obsolete 12 months from now. So we have to have an open, extensible and trusted framework inside
Salesforce to be receptacles for these models. That's why Einstein 1 is so important.
Then you have to be able to use these AI models. The ones that Salesforce is developing or these public models on Hugging Face
or other things, or even bring your own model. Customers are even making their own models, fantastic. Of course, we have great
partnerships with OpenAI, with Anthropic, with Cohere, with many other AI models.
This is the second key component. One is the UI, the second is the model, all right? Now for those who have throughput like, for
example, copilot on our phone or any one of the copilots, on the App store. We have a compelling UI, and we know underneath there,
there is a compelling model. But third, we also know there's a huge data set there. But here we go. Now we're in the enterprise. In the
enterprise, you need deep integration of data and metadata for the AI to understand and deliver the critical insights and intelligence
that customers need across their business, across sales, service, marketing, commerce, whatever it is. That deep integration of the data
and metadata that's not so easy. That's not just some amalgamated stolen public data set. In the enterprise, that deep integration of data
and metadata, oh, that's what Salesforce does. We are a deep integration of data and metadata. That is why it's very, very exciting.
I'd like to say, and I love Nvidia, by the way, and what Jensen has done is amazing, and they are delivering very much. In the era of
the gold rush, the Levi's jeans to the gold miners. But we all know where the gold is the data. The gold is the data. And that's why
we're so excited about Salesforce because we are one of the very largest repositories of enterprise data and metadata in the world
for our customers. And customers are going to start to realize this right now. And they try to stitch together a variety of AI tools and
copilots and this and that and whatever I've had so many funny conversations with so many customers that come to me that they're
experts in AI and that this. And then I just say to them, but how are you going to deliver this experience? And then finally, they
realize, "Oh, I need the deep integration with the data and the metadata. The reason why the metadata is so important is because it
describes the data. That's why so many companies are turning to Salesforce for their AI transformation.
Only Salesforce offers these critical layers of AI for our customers, the UI, the model and the deep integration of the data and the
metadata make the AI smart and intelligent and insightful. And without the hallucinations and without all of these other -- all the other
problems. For more than 2 decades, we've been trusted with our customers' data and metadata. And we have a lot of it. And a lot of
you are customers, you understand what I'm saying. But many of our customers also have islands and thousands of systems of trapped
data.
Now what I'm going to say is very simple. Trap data is all over the enterprise. Now what trap data could be is you might be using
a great company like Snowflake and unless Snowflake or Databricks or Microsoft or you might be using Amazon system or even
something like Google, what do you say, BigQuery, all these various databases, but put your hand up if you're using Snowflake every
day. Put your hand up if you're using one of these other systems. Put your hand up if you're using Salesforce, Sales Cloud, Service
Cloud, Tableau, Slack, we need to be able to, through our zero copy, automatically integrate into our Data Cloud, all of those systems
and then seamlessly provide that data back into these amazing tools. And that is what we are doing because so many of our customers
have islands of trapped data in all of these systems, but the AI is not going to work because it needs to have the seamless amalgamated
data experience of data and metadata, and that's why our Data Cloud is like a rocket ship.
The entire AI revolution is built on this foundation of data, and it's why we're so excited about this incredible Data Cloud. It's now
deeply integrated into all of our apps into our entire platform. Its self-service for all of our customers to turn on. It is our fastest-
growing product ever. It's our total focus for fiscal year '25. With Salesforce Data Cloud, Salesforce can unlock this trap data and
bring together all of their business and customer data into one place for AI, all while keeping their data safe and secure, and it's all
running inside our Einstein Trust layer, and we've deployed it to all of our customers, we unleash now the copilot as well to all of our
customers deeply built on our pilot on our data and metadata.
And while other copilots just sit and spin because they can't figure out what the data means and if you haven't seen the demonstrations,
you can see these co-pilots spin, but when they use Salesforce and all of a sudden becomes intelligent, and that is the core of the
Einstein 1 platform. All of our apps, all of our AI capabilities, all of the customer data, and 1 deeply integrated trusted metadata
platform, and that's why we're seeing incredible demand for Data Cloud. Data Cloud brings it all together. And we are so blessed to
have Data Cloud in our company.
And it's also why in Q4, 25% of our deals already over $1 million have included Data Cloud. And we've recently added over 1,000
new customers to Data Cloud. We've never seen traction like this of a new product because you can just easily turn on the Data Cloud
and it adds huge value to Sales Cloud. It adds huge value to Service Cloud, the Marketing Cloud and the CDP. You've all seen the
Gartner Magic Quadrant that got published last week about the Data Cloud or if you haven't, go to my Twitter feed and you'll see how
amazing that MQ is and it's the fastest-growing organic product in the history of Salesforce.
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This last quarter, more than 7 trillion records, 7 trillion records were ingested into Data Cloud. Unbelievable. 7 trillion records in just
in a Data Cloud with over 1 trillion activations driving customer engagement, lighting up all of those sales service marketing cloud
users, all the platform, Tableau, it's all integrated into Data Cloud.
And because Data Cloud and all of Einstein 1 is built on our metadata framework, as I just described, every customer app can securely
access and understand the data and use any bottle, use any UI workflow, integrate with the platform. That means less complexity,
more flexibility, faster innovation. But also we want to take to buy to these hallucinations. We want to say goodbye to all of these
crazy experiences or having with these bots that don't know what they're doing because they have no data or metadata, okay? Or the
data that they have metadata is like productivity data like the highest level data that's not deeply integrated data. So only Salesforce
can do this.
Only Salesforce has this vision of this kind of platform and only has -- we've been working on this for 25 years, and we are not done.
We are just starting because let me tell you now of a story of how we're delivering a high-quality, trusted AI for our customers. We all
know the HR and payroll leader, ADP and their incredible new CEO, Maria Black, amazing.
ADP has been a great sales cloud customer for 2 decades. They've used Einstein for years. They are one of the first customers we ever
have. We're so grateful to ADP, amazing. And work with so many of their great CEOs over the decades. And the company wanted to
transform now customer service with AI to give their agents real-time insights, next best actions, auto generating case summaries. But
what I have to say to you, it was a little bit embarrassing Salesforce is not #1 on their list. And I said to them, "How can that be? We're
the #1 service cloud. We're #1 in the market MQ. We're #1 in this. Number one in production. Now, we're going to go evaluate this.
We're going to look at all the different solutions. We're going to look at all the new AI models. We think we're just going to hook this
model up to this, and we're going to do that. And it sounds like a big Rube Goldberg invention what was going to happen there. And
so we had to go in and we just wanted to partner with them and say, "All right, show us what you want to do. We're going to work
with you, we're going to be trusted partners. Let's go.
But like a lot of our customers move into AI, ADP realized it didn't have a comprehensive deeply integrated platform of data and
metadata that could bring together all of this into a single source of truth, and then you get the incredible customer service. Then you
get the results that you're looking for. And it's deeply integrated with their sales systems, with marketing and custom applications.
And ADP discovered that only Salesforce can do this. We were able to show ADP how we could unlock trap data with Data Cloud,
0 copy, drive intelligence, productivity, efficiency for their sales team with Einstein to levels unimagined just a year ago. We're
now incredibly excited to work with all of our customers to take their AI to the next level with Einstein Copilot, which is going live
tomorrow.
Einstein Copilot, which if you haven't seen it, and if you haven't, please come to TrailheaDX next week. This is the first
conversational AI assistant for the enterprise that's truly trusted. It's amazing. It can answer questions. It can summarize. It can create
new content, dynamically automate task on behalf of the user from the single consistent user experience embedded directly within our
platform.
But let me tell you the 1 thing that can do that's more important than all of that. It is able to read across all the data and metadata
in our platform to get that insight instantly. And you're going to see that. So the sales rep might ask the Einstein Copilot, what lead
I should focus on or what is the most important thing I need to do with this opportunity. And it may say, you need to resolve this
customer's -- customer case because this escalation has been around for a week or you better go and answer that lead that came in
on the Marketing Cloud before if you want to move this opportunity for it because it's reading across the entire data set. That is
something that individual users cannot do that the Copilot can do.
With access to customer data and the metadata in Salesforce, including all this real-time data and website engagement and the ability
to read through the data set, that's why Einstein Copilot has all the context to understand the question and surface belied that has the
highest value and likelihood to convert. And it can also instantly generate the action plan with the best steps to close the deal, such as
suggesting optimal meeting times on the lead contacts, known preferences even draping e-mail. If you haven't seen the video that I put
on my Twitter feed last night, there's a 5-minute video that goes through, all of these incredible things that it's able to do, there's never
been an enterprise AI capability quite like it. It's amazing.
All of us can understand the task that Copilot is performing, and I bet a lot of people even on this call -- that a lot of other companies
might say they can do this, but I assure you, without the deep integration of the data or the metadata across the entire platform within
Copilot's deep integration of that data, they cannot do it. They cannot do it. I assure you they cannot. Because they don't have the data
and the metadata, which is so critical to making an AI assistant so successful.
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And I encourage you to try the demos yourself to put our Copilot up against any other copilot. Because I'll tell you that I've seen
enterprise copilots from these other companies and actions and they just spin and spin and spin. And some have a different copilot
for every app, some with different capabilities, restrictions, grounding this, wizzywig builders or whatever. It's very cute, very nice,
exciting, it's really cool for the first minute, and then you realize, wait a minute, what data is available to this Copilot.
Only a conversation with UI, okay, can start to understand all these things if it has this access. Only after a conversational UI for can
queries or don't understand the customers to customize the copilot, none of these things are going to work. I've used those copilots
from the competitors, have not seen them work yet. Okay. The thinking icon, spinning, it goes on and on and on and on. Einstein
Copilot, you're going to see -- you're going to have your hands on it now. It's been released into the world, to our customers, to all of
you, this is fundamentally different kind of AI. Just like Einstein was a different AI, which became the democratization of AI, which
is why Einstein does a trillion transactions a week. Einstein is the only copilot with the ability to truly understand what's going on with
your customer relationships. It's one conversational AI assistant, deeply connected to trusted customer data and metadata.
It's one integrated system for all of our customers across any role or industry, and it's why we call it Einstein 1. It's 1 platform. One
integrated system, that is what you need to get AI to work. Next week at our TrailheaDX conference in San Francisco, I hope you're
all coming. It's going to be amazing on March 6 and 7. You're going to see how we're bringing even more AI innovation to our
customers. So be prepared, be amazed by Einstein Copilot Builder, Prompt Builder or Model Builder and so much more that we're
doing to help our customers make every employee more productive and to transform every customer experience, and I hope you're
going to join us in person or you can join us online at Salesforce plus.
And closing, I just want to thank all of you once again for everything that you've done for us for the last year. We're so grateful to
each and every one of you and to our entire management team, all our Ohana and all of our customers as well. We're so grateful as
we look forward now to our 25th anniversary in March 8, I've never been more excited. You can hear, why? Not just the fundamental
transformation of the company, but also the fundamental transformation of the product line and the product vision as we move into
this incredible new intelligent world that we're all seeing with AI. So thank you.
And now I'm turning it over to Brian, who was employee #13, our Chief Operating Officer. He's done a phenomenal job this year.
Without him and without Amy, without our whole management team, it would not be possible. I just want to thank again everyone
who has been a huge part of everything. And I'll turn it over to you, Brian. Here we go.
Brian Millham
President & COO
Well, thank you, Mark. I really appreciate it. I couldn't be more proud to be part of Salesforce the past 25 years, especially this past
year as we took on a pivotal business transformation, while delivering incredible innovation for our customers and returns for our
shareholders. Our continued focus on operational excellence, high performance and new growth initiatives helped deliver strong
results in the fiscal year and remains our focus going forward.
In FY '24, we laid the foundation for success through strategic restructuring, streamlining our go-to-market approach, deeper
inspection and continued operational excellence. As part of our transformation, we also refined and scaled our big deal motion and
introduced new product bundles to give our customers comprehensive solutions on a unified, trusted platform. And we're unlocking
customer spend with new channels like AWS Marketplace and driving C-level relevance through strategic collaboration with
McKinsey. The adjustments we made are paying off.
As Mark mentioned, our deals greater than $10 million in FY '24 grew substantially 78% year-over-year, and we closed 86,000 multi-
cloud deals. Our pricing and packaging strategy is driving higher sales and delivering more value for companies of all sizes and
industries. Since launching in April, we've added 3,000 new logos through self-service with Salesforce Starter, a solution for small
businesses that include sales, service, the end marketing with AI and Data Cloud built in. We're excited by the momentum we're
seeing in UE+ bundle, which is now called Einstein 1 edition. It's providing substantial returns for our customers and for Salesforce.
In fact, we continue to see significant average sales price uplift from existing customers who upgrade to Einstein 1 edition. It's also
attracting new customers to Salesforce. 15% of the companies that purchased our Einstein 1 addition in FY '24 where net new logos.
As you heard from Mark, with our Einstein 1 platform, including Data Cloud and Einstein Copilot, we are rapidly infusing
conversational AI across our entire product portfolio. Einstein 1 is a huge differentiator for us in the industry, transforming -- excuse
me, as the industry transforms in this AI revolution. It's the fastest and safest way to unlock an organization's data to create better
customer experiences, augment employees with AI and drive productivity and improve margins and profitability. Every AI strategy
starts with data.
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As Marc said, Data Cloud has strong momentum. Data Cloud is approaching $400 million in ARR growing at nearly 90% year-over-
year. And in Q4, 25% of our deals greater than $1 million included Data Cloud. Customers like Xerox and London Stock Exchange
and Daikin turned to Data Cloud in Q4 to build their trusted data foundations and unlock their trap data within Salesforce.
And we're excited about our future. We just were named, as Marc mentioned, the leader in the inaugural February 2024 Gartner Magic
Quadrant for Customer Data Platforms.
I met with a dozen CEOs and business leaders over the past few months, and they're all focused on fueling growth and strengthening
customer relationships within their current budgets and workforce, and they see AI as "The Tool" to augment their people and drive
more productivity. Companies like ADP, Intel, McLaren and Sonos are investing in Einstein 1 to become AI-first organizations.
In FY '24, we closed 1,300 Einstein deals as more customers are leveraging our generative and predictive AI capabilities. (sic)
[ Correction Notice: We mistakenly shared inaccurate information about Schneider Electric during the call. We've removed this
language and apologize for the error. ]
We're just at the beginning of a new innovation cycle that will spark a massive software buying cycle over the coming years, and
Salesforce is leading the way. We continue to see strong demand for our data products as customers lay the foundation for AI,
specifically, MuleSoft is helping companies such as Rossignol and TK Elevator North America bring together their data from any
source, a critical step to prepare for AI. MuleSoft was in 8 of our top 10 deals in the quarter and executed a record $319 billion
workflows -- automated workflows every month, up 100% year-over-year.
Tableau was in 20 of our top 25 deals in the quarter and is fully integrated to Data Cloud. Wins in the quarter included customers like
IHG, Heathrow Airport and Brazilian fintech, Stone. Tableau Pulse, a phenomenal new product that's just been released generally
available last week actually, already has 2,000 customers. Powered by Data Cloud and Einstein, Tableau Pulse automatically delivers
personalized AI-powered insights in both a natural language and visual format.
We're also excited about the innovation coming from Slack, which was included in nearly half of our top 50 deals in the quarter. We
just launched SlackAI with features like AI search, channel recaps and thread summaries to meet the enormous demand for embedded
AI in the flow of work from customers like Australian Post and OpenAI. It's amazing to see what Slack has accomplished in a decade.
And frankly, it's just the beginning. We have a great vision for the future of Slack as a conversational interface for any application.
Our specialized industry products continue to fuel our growth chosen in the quarter by customers like Japan Post Insurance and TPG
Telecom and USDA. Collectively, our industry businesses finished the year at $4.8 billion ARR, up more than 20% year-over-year.
We saw strong growth internationally with wins at Volvo and Genpact, Hitachi and Boticario.
India continues to be a bright spot for us, growing new business at 35% year-over-year, and we continue to invest in the region to meet
the needs of customers, including Bajaj Finance. I had the great opportunity to meet with their CEO, Rajeev Jain in January, and a
top priority for him was using Einstein to deliver predictive and generative AI across their entire lending business, which they run
on Salesforce. In Q4, Bajaj became the second largest Data Cloud customer globally, building their AI foundation on the Einstein 1
platform.
I want to close by acknowledging that our success is only possible because our phenomenal employees, incredible partners,
trailblazers, shareholders and amazing customers who have trusted us for 25 years. As we proved in FY '24, when we focus on
something as a company, we deliver results and FY '25, that focus is on profitable growth.
And with that, I'll turn it over to you, Amy.
Amy E. Weaver
President & CFO
Thanks, Brian. Let me join Marc and Brian on saying what a year it has been for Salesforce. At this time last year we laid out our
accelerated transformation plan, and I am incredibly proud of the significant progress we made this year against that plan. Throughout
fiscal 2024, we delivered on increasing profitability, revenue, productivity and operational excellence. Q4 represents another quarter
of strong execution and continued discipline across the business.
Now let's turn to the results. For the fourth quarter, revenue was $9.3 billion, up 11% year-over-year and 10% in constant currency.
The growth was primarily driven by resilient sales and service performance, as well as strength in MuleSoft and Tableau. And for the
full year, revenue was $34.9 billion, up 11% year-over-year in both nominal and constant currency. From a geographic perspective,
in Q4, the Americas revenue grew 9%, EMEA grew 14% or 11% in constant currency, and APAC grew 14% or 19% in constant
currency. We saw strong new business growth in LatAm, India and Canada, while parts of EMEA remain constrained.
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From an industry perspective, in Q4, public sector and travel transportation and hospitality, both performed well, while retail and
consumer goods and high tech were generally more measured.
Our multi-cloud momentum also continues. In Q4, 8 of our top 10 deals included 6 or more clouds, and more than half of our top 100
wins included 6 or more clouds.
As you've already heard, AI starts with data, and we are seeing strong momentum in Data Cloud. In Q4, more than half of our top 25
wins included Data Cloud.
Q4 revenue attrition ended the quarter at slightly above 8%, generally in line with recent quarters. In Q4, our non-GAAP operating
margin was 31.4%, up 220 basis points year-over-year. And for the full year, in line with our guidance, we delivered non-GAAP
operating margin of 30.5%, up 800 basis points year-over-year. And GAAP operating margin ended the year at 14.4%, up 1,110 basis
points year-over-year. Q4 operating cash flow was $3.4 billion, up 22% year-over-year. Q4 free cash flow was $3.3 billion, up 27%
year-over-year. And for the full year, operating cash flow was a record $10.2 billion, up 44% year-over-year. Full year free cash flow
was $9.5 billion, up 50% year-over-year.
Now turning to remaining performance obligation, RPO, which represents all future revenue under contract, ended Q4 at an incredible
$56 billion, up 17% year-over-year. Current remaining performance obligation, or cRPO, ended at $27.6 billion, up 12% year-over-
year and 13% in constant currency, particularly driven by strong execution on early renewals. We also benefited from new business
performance and timing of license revenue from MuleSoft and Tableau. As expected, this was partially offset by a 1 point headwind
from professional services, which we had noted last quarter.
Now let's turn to guidance. Starting with full fiscal year '25. On revenue, we expect $37.7 billion to $38 billion, a growth of 8% to 9%
year-over-year. A few items to note on the revenue guide. Our expectations incorporate a $100 million FX headwind year-over-year
or a 30 basis point impact. We also expect our professional services business to remain under pressure in FY '25 and expect it will be a
headwind to revenue.
Within our revenue guidance, subscription and support revenue growth is expected to be slightly above 10% year-over-year in
constant currency. As a reminder, our top line expectations include the impact from the measured buying environment that began
back in fiscal year '23. This takes time to flow through our subscription revenue stream due to the lag effect of bookings to revenue
recognition.
That said, we continue to execute well in the measured buying environment. Over the past 2 quarters, I'm happy to say that we've
seen improved bookings growth. And as you heard from Marc, we're incredibly well positioned to build on our success and bring our
customers into this new AI era.
Now turning to attrition. Starting in fiscal '25, we are including Slack invoice in the metric. Despite expecting a modest headwind,
we expect attrition to remain consistent at slightly above 8%. On margins, we continue to drive operational excellence, productivity
and efficiency. And for fiscal year '25, we expect non-GAAP operating margin of 32.5%, representing a 200 basis point improvement
year-over-year, while still making key investments in growth opportunities, notably AI, data and our core businesses.
Stock-based compensation is expected to be below 8% as a percent of revenue as we continue to take a disciplined approach to our
equity-based program. As a result, for the fiscal year '25, I am pleased that our GAAP operating margin guidance for the first time
is expected to surpass 20%, at 20.4%, representing a 600 basis point improvement year-over-year. We expect fiscal year '25 GAAP
diluted EPS of $6.07 to $6.15. Non-GAAP diluted EPS is expected to be $9.68 to $9.76.
As a result of our focus on profitable growth and continued transformation, we are seeing a market improvement in our cash flow
outcome. We expect fiscal year '25 operating cash flow growth of approximately 21% to 24%, which includes a 10-point year-over-
year headwind from cash taxes. CapEx for the fiscal year is expected to be slightly below 2% of revenue. This results in free cash flow
growth of approximately 23% to 26% for the fiscal year.
Now to guidance for Q1. On revenue, we expect $9.12 billion to $9.17 billion, up 11% year-over-year in nominal and 12% in constant
currency. This includes a headwind from the timing of license revenue in MuleSoft and Tableau. Additionally, Q1 has a 1 point
benefit from an extra day of revenue recognition given the leap year, which has no impact on our full year revenue or cRPO. cRPO
growth for Q1 is expected to be 11% year-over-year in nominal and 12% in constant currency. For Q1, we expect GAAP EPS of $1.42
to $1.44 and non-GAAP EPS of $2.37 to $2.39.
Now to capital return. We are deeply committed to driving free cash flow and return to our shareholders, while investing in new
organic growth initiatives. In Q4, we returned $1.7 billion in the form of share repurchases, bringing the total return in FY '24 to $7.7
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billion or more than 80% of fiscal year free cash flow, which more than fully offset dilution from our stock-based compensation. Since
the inception of our repurchase program, we have now returned $11.7 billion to shareholders, with an average purchase price of $182
per share.
And I'm incredibly excited to announce our first ever dividend. We are enhancing our capital return strategy reflective of the
confidence we have in the future of our business and our ability to drive long-term cash flow. Our Board has approved the initiation of
a quarterly dividend starting at $0.40. More details of this dividend are available in our press release.
Additionally, the Board has approved a $10 billion increase to our share repurchase plan, bringing the total authorization to $30
billion. Based on our progress to date, the remaining balance in the program is approximately $18 billion.
In closing, I want to echo Marc and Brian. This has been an extraordinary year. I'm very proud of the progress we have made
throughout the company. We are executing with discipline, while also investing for our future. I want to personally thank
our employees who have worked so hard this past year and thank our shareholders for their continued support over this past
transformational year.
Now Mike, I think we better open up the call for questions.
Michael Spencer
Executive Vice President of Investor Relations
Thanks, Amy. Briana, we're ready to take questions.
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Question and Answer
Operator
[Operator Instructions] Your first question comes from the line of Brent Thill with Jefferies.
Brent John Thill
Jefferies LLC, Research Division
Marc, last quarter, you had said that you're starting to see some green shoots, and we're not ready to say you completely turned the
corner, but I'm just curious if you could give everyone an update in terms of just what you're seeing from customer behavior? And
ultimately, how you think that plays out through the year?
Marc R. Benioff
Co-Founder, Chairman & CEO
It's a great question. And I think Amy will go back and say, it was really this kind of moment in the middle of fiscal year or whatever
it was '23 where we started to see this kind of weird behavior. And then I would say, starting -- last quarter, like you said, we saw
these green shoots, and now I would really say it was kind of a 180. It's really that AI, every customer realizes, number one, they've
got to start a major investment cycle if they're going to remain competitive. Every customer is trying to achieve more productivity. I
think we all know what that means. We certainly do. We've had to achieve more productivity ourselves over the last year. And they
-- that is really about, in many cases, augmenting your employees. A lot of you've heard my Gucci story. There are so many stories.
There's going to be so many more stories where these tools, all of a sudden, really start to deliver much more productivity, better
customer relationships and higher margins, CEOs get that. I think that is driving the 180.
Obviously, we're also in the third phase of the pandemic. The first phase we all went through together, it was horrible. It was my first
pandemic. I had never been through anything like it. Then all of a sudden, we're in the post-pandemic, where we were in this crazy
interest rate and inflation environment. Now we're in the third phase, post-post-pandemic. And in post-post-pandemic, things are
just better. Not just because we're going through this technology search, but because all this other stuff is behind us and we're in a
new normal and people know, "Hey, we need to invest to grow. We need to invest in technology to grow." And that, I think, is really
driving the 180 for our customers, for ourselves, I think for a lot of you, we can all see it in the equity markets. That is not the equity
markets that we had in 2021.
So we are in a new place and we are ready to deliver. You're going to have -- you can be the judge yourself. When we get to
TrailheaDX, I hope that you're all going to -- most of you have my text and e-mail -- text and e-mail me, and tell me what you think.
Because if you see anyone else being able to deliver on the promise of enterprise AI at the level of quality and scale and capability of
Salesforce, I'll be very surprised. And this is driving through different geographies or different product portfolios, green shoots. Brian,
I want you to come in here and talk about these green shoots, but really the 180 that we're seeing.
Brian Millham
President & COO
Yes, I really appreciate it. And we are seeing tremendous demand for Data Cloud and for AI. I do think, Brent, that we are still
operating in a measured environment. And we are still having to ensure that we're doing the deep inspection and managing the
business very tightly in the way that we have over the past 6, 7 quarters in this environment.
The green shoots around Data Cloud, around MuleSoft, regional performance that we've seen, have been really outstanding in Canada
and LatAm and Spain. I mentioned the India performance on the call. Our focus on industries is really paying big dividends. So we
are seeing parts of our business really accelerate, but there certainly are -- still some measured environments out there that we have to
continue to take into account the way that we manage this business.
Marc R. Benioff
Co-Founder, Chairman & CEO
Amy, I think you should come in here and also talk about how you've seen the transformation of the business and the green shoots that
you see happening or kind of the 180 that I'm talking about.
Amy E. Weaver
President & CFO
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Sure. It's been an incredible couple of years. Marc, as you mentioned, going back to really the beginning of July in fiscal year '23,
where we suddenly saw this measured buying environment, the elongated sales cycle, the additional approvals, the compressed deals.
And over the last few years, what I've really seen is not so much a shift in the buying behavior, but a shift in our ability to execute.
And I think we've seen that over the last couple of quarters, in particular, that we are just executing much better in that. I do think that
there is a lot of excitement to come on AI and data, and we'll see how that plays out this year.
Operator
Your next question comes from Keith Weiss with Morgan Stanley.
Keith Weiss
Morgan Stanley, Research Division
Congratulations on another really nice quarter. A question just on sort of buying cycles and sort of the timing for this AI goodness to
kind of come into the numbers. And maybe a question for Brian. How should we think about how customers are ingesting this, right?
Like how are they purchasing the Einstein platform? Does it start with Data Cloud and then they move into more of the application
functionality? And then importantly, how should investors think about when this could potentially impact numbers? When this will
become material enough to see the inflection in kind of revenue growth?
And then maybe one for Amy. Another 200 basis points of operating margin expansion in the guide, super impressive. Can you give
us some indications of where that's coming from? Were there be additional areas of leverage that you're seeing in the business?
Brian Millham
President & COO
First of all, Keith, thank you. I really appreciate the question. You kind of nailed it. In your question, we're seeing our customers
with tremendous desire to take advantage of AI capabilities to drive the efficiencies in their business, to drive higher margins and
productivity, but it all starts with data. And so you saw some of the numbers that we put out in my comments, Data Cloud approaching
$400 billion (sic) [ $400 million ] and growing 90% year-over-year. This should be an indicator of the demand that we're seeing
for people to get ready for the AI transformation they want to put their company through. And so we're really excited about the
opportunity ahead. But every customer I talk to says, I've got trap data. I don't have a great data strategy. My architecture is off, and
that's why we're seeing such great performance on our data cloud products.
On the AI front, I think we're going to start to see that show up further out in this fiscal year. We don't have a lot of it factored into
our guide right now to be candid just because there's so much work that needs to happen. Now the demand is heavy. And as we
just launched this Copilot product -- yesterday's announcement and launch it tomorrow, as you'll see next week at TDX. Enormous
demand for it, and we think we have a massive opportunity to go faster here. And so a big upside, but not a lot factored in here. And
I'm going to flip it over to Amy to talk a little bit about some of that.
Amy E. Weaver
President & CFO
So just following up, Brian, on the comments in terms of the new product. In Data Cloud, we're already seeing this great traction,
which is certainly factored in. On some of the gen AI, it's still early. And given the adoption curve, as really our size and scale as a
$38 billion company, we're not factoring in a material contribution from these new products into our FY '25 revenue guidance at this
time.
Turning on op margin. Yes, really happy to see another 200 basis points this year as a commitment. This year, we are just seeing
amazing leverage from many of the hard decisions we made last year. They're continuing to flow through and really benefiting the
business.
A few things I would call out, a lot of discipline around headcount over the past year. We are starting to grow in some areas at this
point, but it's really investing into our most productive areas, AI and data. And we're doing that in a cost-effective way, really trying to
leverage areas that have high, high talent pools and low cost.
We're also looking at things like top line. How are we doing with our product and pricing? What are we doing in terms of go-to-
market efficiencies? Brian has been great this past year in making changes and drive on productivity. I think you'll see additional
changes coming -- digital benefits coming from all of those areas.
Operator
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Your next question comes from Kash Rangan with Goldman Sachs.
Kasthuri Gopalan Rangan
Goldman Sachs Group, Inc., Research Division
Marc, as you talked -- you talked to a lot of CEOs, right, across all the breadth of industries. What are they saying about their business
and their propensity to spend real dollars in Data Cloud with Salesforce? And if that comes true, could the company reaccelerate top
line?
One for you, Amy. You seem to sound confident that leading indicators are rebounding. What are those leading indicators we can
quantify at least. Qualitatively, can you talk about the leading indicators? And how much of a lag is there between those indicators and
how they show up in revenue?
Marc R. Benioff
Co-Founder, Chairman & CEO
Well, Kash, this is -- basically what every software company wants. You want a new killer app. Sometimes you can get it through
organic innovation. Sometimes you get it through inorganic innovation. We got lucky. We've done it with organic innovation, with
Data Cloud. I think Data Cloud is everything that we want at this moment for a few different reasons. First of all, yes, it's an incredible
new cloud, and we've seen what that kind of can do for Salesforce when we add Sales Cloud to Service Cloud, to Marketing Cloud to
platform. And of course, we also had these other clouds that we picked up inorganically, Commerce, Tableau, Slack, et cetera, but this
incredible new organic cloud.
The difference with this cloud -- and the difference between what's ever happened with Salesforce before, this cloud makes every
other cloud better. So the hot, new exciting version of Sales Cloud, the hottest new feature in Sales Cloud, what's going to transform
the tens of thousands of Sales Cloud customers that we have out there that we've been working on building for the last 2.5 decades is
Data Cloud. And Service Cloud -- the new version of Service Cloud is the Service Cloud plus Data Cloud.
And Marketing Cloud read the Gartner MQ. We vanquished all of the other competitors completely with this product because it's so
deeply integrated with what we're doing already in everything else in marketing. And the platform is extended with data cloud. And
if you have this other data infrastructure in your company, any of the BigQuery and the Redshift and the Snowflakes and -- I went
through all this -- it's made better with Data Cloud because it unleashes that trap data to your users. This is a compelling reason to use
Data Cloud all by itself.
But that would be if we were not in the greatest transformation of our industry with artificial intelligence where we so badly need
this data. Yes, we always love to have another data lake. We would have loved to have a data lake integrated with Sales Cloud many
years ago. Okay, we have that. But why is it more important right now? Yes, we have the data lake. We have the repository, we have
the warehouse, but now it has deeply also integrated into the AI. That is why every customer must buy this product if they are going
to achieve the Nirvana that we can see for businesses, the trinity that we talked about, productivity, customer relationships, margins,
when you get data and AI working together.
We can do it. This is our message to our salespeople, to our partners, to all of you. This is an incredible moment. That is why we have
to execute like hell this year. Fiscal year '25 needs to be one thing, the year of Data Cloud.
Amy E. Weaver
President & CFO
And Kash, thanks for the question about leading indicators. I think first, you obviously heard the excitement about Data Cloud. If you
can't...
Marc R. Benioff
Co-Founder, Chairman & CEO
I can go through it again. You have it. I'll do it one more time.
Amy E. Weaver
President & CFO
Let's just start with that, but I'm looking at a leading indicator. So specifically, there are a number of things that we look at that tend to
be leading indicators that things may not be as good. Now that would be something like create and closed, SMB, self-serve. I've talked
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a lot about those over the past few years. But I do feel very good about some things I'm seeing right now. It is the execution from our
team, and we've really seen this over the past 2 quarters, and that's really led to improved bookings growth.
We think AE productivity, that is up. Brian talked a lot about that last quarter. It was fantastic. We look at our pipeline for indications
going forward. That said, as we talked about our top line expectations do include the lagging impact from the measured buying
environment that began a couple of years ago. It's just going to take time for that to work through our system, but I am seeing some
nice indicators that give me a lot of hope.
Operator
Your next question comes from Karl Keirstead with UBS.
Karl Emil Keirstead
UBS Investment Bank, Research Division
Maybe a 2-parter for Brian. Two elements of the business that I think you have a responsibility for. One is around pricing and
bundling and you mentioned Einstein 1. Just curious, when will that be a needle mover for revenues? How much of that uplift are
you baking into the guide this year? And then also on the pro services side, typically not a focus area for anybody on this call, but
down 9% in the quarter was obviously an inflection down. What's happening with that? Is that tight discretionary spend? Or is that
Salesforce consciously pushing more work to your SI partners?
Marc R. Benioff
Co-Founder, Chairman & CEO
So before you hit that, I want you to hit the service, but before you do it. When you think AI and you think -- obviously, we all know
what ACV is, I think it's basically a term that we created. Now it's industry-wide, AOV. CSM, Brian, you created that. ACV, this year,
we obviously have huge goals internally, okay? A material part of this ACV needs to be Data Cloud. This is important. This is the AI
number. This is everything that AI, Einstein 1, the artificial intelligence, Data Cloud, we have to bring this all together, that's why we
call it Einstein 1.
Look at the Einstein 1 SKU, look at what we call UE+, that is where you're going to see the material ACV traction. That is our focus
intention. Of course, we don't know what's going to really happen. But when we got all of our -- we did a huge kickoff last week in
Vegas. We brought 5,000 of our top executives, most -- 80% for sales. We had 70,000 online. We have one message to them. Data
Cloud. #1 Data Cloud, #1 AI, become a great storyteller about these stories, number two. Number three, sell UE+, sell Einstein 1;
number four, deliver the customer success; number five, our incredible new Ohana 2.0 culture. These are the 5 things we're doing this
year. So it's deeply integrated with that, and that -- this absolutely must be part of everything we're doing. But when you think AI, I
think Data Cloud. Brian?
Brian Millham
President & COO
Karl, back to your question. On pricing and bundling, we're excited about the progress we've made here. UE+ is a good example of
what we're seeing. Good acceleration. It's not the only thing we're doing in pricing and packaging. Obviously, we did a price increase
last year and seeing some benefits to that, certainly. We're simplifying the way that we are putting quotes in the market, fewer SKUs,
making it easier for our sellers to get out there.
In terms of materiality in the short term, you're not going to really see it show up. We did in the second half of last year. And so while
we've seen great progress and there's a lot of promise for it, in terms of this year's revenue guide, not a huge factor in our growth
numbers this year. You will see it start to show up in year 2 and 3 as we roll through the renewals, the uplift, et cetera, and some of the
incremental pricing changes that we're going to do.
On ProServe, a good question. I think the big issue, and it's really been felt across the entire professional services industry, a bit of
headwinds on customers' willingness to do massive transformation. We really felt that during the pandemic that customers were
coming to us and saying, I want to make a multiyear commitment to your services and spend significant amount of money, very
large transactions and services. Now our customers are saying, hey, let me take a bite -- smaller bite at the apple. Let me start
smaller to time to value faster. Let me get the benefits of the technology sooner. And so while the demand remains high, it's just
smaller transactions that are getting done vis-a-vis last year and the year before that. So the tough compares on large deals, smaller
transactions. For us, in a lot of ways, very good. Let's get our customers proving out the technology. Let's go faster, but having an
impact on our professional services business right now.
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Operator
Your next question comes from Mark Murphy with JPMorgan.
Mark Ronald Murphy
JPMorgan Chase & Co, Research Division
For Amy and Brian, the gross margin and sales efficiency metrics are quite strong this quarter. And so I'm curious just from a
standpoint of eating your own dog food or drinking your own champagne, have you been able to realize any benefit from deploying
either service GPT or sales GPT internally to save time for your own customer support agents or your own sales teams? I'm just
wondering if you're -- are they suddenly becoming more productive or able to do more with less already?
Brian Millham
President & COO
We are a big believer on sales on Salesforce. We are deploying our own AI technology internally. Our sales teams are using it.
Absolutely, we are seeing benefits right now. But the biggest benefit we've seen actually has been in our support operation, with case
summaries, our ability to get -- to tap in a knowledge base is faster to get knowledge surfaced within the flow of work. And so it
absolutely is part of our margin expansion strategy going forward, which is how do we leverage our own AI to drive more efficiencies
in our business to augment the work that's being done in sales and in service and in marketing and even into our commerce efforts as
well. So we're excited about the future there as well as leveraging our own technology to drive those efficiencies.
Amy, I don't know if you have anything else to add to that?
Amy E. Weaver
President & CFO
No. I think that was great, Brian. We have to be customer #1 and users, and I'm excited that we are. Lots of opportunities for us.
Operator
Your next question comes from Kirk Materne with Evercore ISI.
Kirk Materne
Evercore ISI Institutional Equities, Research Division
Congrats on a great fiscal year. I don't know if Brian or Marc wants to take this one, but we realized AI is applicable to every industry.
But I was just kind of curious, are there any industries that you believe are farther along in terms of taking advantage of AI, where
there, frankly, could be a domino effect due to the competitive advantage? One customer could get over another, if they don't start
down this path?
Marc R. Benioff
Co-Founder, Chairman & CEO
A very good question -- and an unknown. I mean this is the future -- look, does anybody really know what is going to happen? I mean
we saw a Minority Report, War Games. It was written by our futurist, Peter Schwartz at Salesforce many decades ago. We've seen
the movies. Her terminator, is this our future? Do we really know what's going to happen? Look, at the end of the day, we all know
that everything is underway with AI. The future is unfolding between our eyes. And we all remember the Minority Report scene when
Tom Cruise walks into the Gap store, and the whole store turns into a highly personalized experience. And the digital sales agents and
the human sales agents all start talking, "Oh, we've got this jeans last time. You need to buy the new jeans this time."
Listen, if I go into the Gap store right now and I love the Gap, amazing new CEO, San Francisco company, fantastic, incredible,
worked with him at Mattel, but the store has not yet transformed into the Tom Cruise scene. We know that, okay? But great products,
great brand, great company, great lineage, just great founders.
We are on the verge of something huge happening for all of our customers. We have to be driving that. We think we have the solution.
This is going to happen. We also need to be guiding it with the right values. We all know that. We have to have the right core values.
I went to this AI Safety Summit, not enough focus on values. The value is not just the woke values that we're seeing in these filters,
which are horrible, but the values of trust. And that story I told you on the script.
When I saw that last week, I'm like, I'm putting this in the script, that this company, which is a great company and a customer of ours,
but did not use our technology, went out there and used some kind of rogue AI that they picked off the Internet. Some engineer just
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hobbled it, hooked it up, and then it started just skewing these hallucinations and false around their loyalty program, and the courts
are holding them liable. Good. Let every CEO wake up and realize, we are on the verge of one of the greatest transformations in the
history of technology, but trust must be our highest value. And that is why at Salesforce, we are going to lead this not just with great
technology like you see. But also, and I just put on my Twitter feed, I hope you see at the top of my Twitter feed, the results for the
quarter, but please watch the 5-minute video that's on the Twitter feeds. You can understand coming into TrailheaDX, what we are
delivering with AI, a trust-based AI for enterprises built on our data and metadata. This is what's truly important.
Operator
Your final question comes from Brad Zelnick with Deutsche Bank.
Brad Alan Zelnick
Deutsche Bank AG, Research Division
Listen, great to see the Data Cloud traction, the recognition of Gartner's Magic Quadrant. And Marc, I appreciate you taking us into
why the architecture is different from general purpose data platforms and that it brings together the data and the metadata. But my
question is a 2-parter. A, it's clear Data Cloud is optimized for customer data and customer-related apps. Can you take it beyond that?
And then, B, how much of the customer base today is really viable to take Einstein 1 on and UE+ at a 50% higher list price point? And
how far penetrated are we into that?
Marc R. Benioff
Co-Founder, Chairman & CEO
Well, I'm going to do the first part, and then I'm going to turn it over to Mike Spencer to do the second because he not only run IR, but
he also runs FP&A, and he's been doing that analysis. So I know he was going to comment on this.
Look, number one, this is a huge upsell opportunity for us. You probably know, I think not even 50% of our Sales Cloud user use
Service Cloud. Not even 50% of our Service Cloud users use Sales Cloud. [ Mea Culpa ], that is on us, okay? I wish I could say that
all of our sales users are service users or service users or sales users, but even ADP that I talked about in the script, who we've worked
with for more than 2 decades. And I remember the first time I made a sales call there, to extract Siebel from their infrastructure,
was not yet using us for service. So we have a lot of work to do to sell our existing clouds into our customers and also to upsell our
existing customers and cross-sell them with Data Cloud, with Einstein 1, with the full platform, we're rewriting our whole platform to
be deeply integrated. We will no longer have all these separate acquired platforms.
When we're done, we have one integrated platform, Einstein 1. One unified data and metadata platform. This is something I have
deeply focused on in the last year to make sure it's clear to all of our engineers and are also financed that this must be funded, which it
is. And then we will deliver this capability and then we will light up and give you these great success stories. Look, some companies
operate at the highest level of the user in the productivity level, that's not where we are.
Some companies, they operate maybe at the model level. That's also not where we are. We are a data company. We operate at the data
level. Yes, we're about customer success made possible by data. This is an AI revolution. It's a data revolution. There's no question.
You cannot have the AI without the data. That's why those AI companies stole all that consumer data, so they could have some
semblance of these party tricks. For the enterprise, it's not going to fly. You've got to have these comprehensive data sets that are
informed by the metadata. And Mike is now going to answer the second part, and we'll wrap it up. Mike, go ahead.
Michael Spencer
Executive Vice President of Investor Relations
Brad, thanks for the question. I think the way to think about the price uplift moving to Einstein 1 addition used to be a limited edition
plus, is really about the value that we're providing to our customers because at the end of the day, our ability to get increased price
is about the value that we're going to provide. And so as customers start to ramp up their abilities on AI, ramp up their learnings and
understand what it means for them economically, our ability to get price will be dictated by that. Early signs of that are pretty strong.
We feel good about the progress we've seen. It's only been in market for 4-plus months now in FY '24, but we're encouraged by what
we're seeing. But at the end of the day, we're trying to make it as simple as we can for our customers to buy it, but it's going to be
predicated on the value.
Brian Millham
President & COO
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I agree. And just one last comment, Brad, it's Brian. We want to be able to deliver Data Cloud and AI at all levels in all segments. And
you see that in our offering around Salesforce Starter, where we're building in AI and Data Cloud capabilities as part of that. So every
segment of our customer base should be able to enjoy the power of AI and Data Cloud.
Michael Spencer
Executive Vice President of Investor Relations
We thank everyone for joining the call today. We look forward to seeing everyone over the coming weeks.
Operator
This will conclude today's conference call. Thank you for joining us. You may now disconnect.
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