Outcome 3.1 - Be able to create and
deliver a presentation using current
presentation technology.
100% of students completed a satisfactory
presentation on their integrated maketing
plan presentation. (MKTG 3250)
The average grade on the IMC presentation
was 24.04 out of 25 possible points for all
sections. The average for the on-campus
section was 23.84 and 24.24 for the online
section. 100% of students achieved a
satisfactory score on their IMC plan
presentation
Marketing students appear to have excellent
presentation skills.one area of opportunity for
oncampus students is to have them dress professionally
during there presentation. It is recommended that this
assignment be continued to continue to develop these
skill sets of these students. It is also recommended that
current technologies continue to be utilized for
conducting their presentations.
Learning objective is indirect, formative, and internal.
Outcome 3.2 - Demonstrate the
ability to utilize current technologies
to analyze marketing research data
80% of students received a grade of "c" or
better on marketing research assignment that
analyzed data output. (MKTG 3400)
001 Section - 100% of students received a "c"
or better on data analysis assignment.
However, direct evaluation was based on a
group project. E90 section - 100% of
students in the online section achieved a "c"
or better on the marketing research data
analysis section
The online section may incorporate more videos and
tutorials in order to provide a clearer understanding of
data analysis concepts. In addition, more may be done
online so that students can access a statistical package
much earlier. On campus, students should have a
direct individual evaluation of their abilitiy to analyze
data output.
Learning objective is indirect, formative, and internal.
Outcome 3.3 - Students have the
ability to utilize web-based
applications to promote products and
services online.
80% of students received a grade of "C" or
better on Internet Marketing project. (MKTG
3230)
001 Section - 100% of students received a "c"
or better on the simulation activity, the
average score was 83.50%. E90 section -
100% of students in the online section
achieved a "c" or better on the simulation
activity, the average score was 74.25%.
Students achieved the desired outcomes for this
project. Previously we were going to elimiate the
simluation in the course but decided to keep it so that
students could get some hands on experience. Students
did achieve the desired results but the on-campus class
did a little better than the online section. I will put
together more videos as resources for online students
that are having difficulties. I also might make the
simulation not as long and have a short time period or
less turns in a longer time period to accomodate online
students.
Learning objective is indirect, formative, and internal.
Outcome 4.1 - Demonstrate effective
oral communcation skills.
100% of students completed a satisfactory
presentation on their integrated maketing
plan presentation. (MKTG 3250)
The average grade on the IMC presentation
was 24.24 out of 25 possible points for all
sections. The average for the on-campus
section was 23.79 and 24.68 for the online
section. 100% of students achieved a
satisfactory score on their IMC plan
Marketing students appear to have excellent
presentation skills. It is recommended that this
assignment be continued to continue to develop these
skill sets of these students. It is also recommended that
current technologies continue to be utilized for
conducting their presentations.
Learning objective is indirect, formative, and internal.
Outcome 4.2 -Demonstrate effective
written communication skills.
80% of groups receive a satisfactory ("C")
score on the writing and referencing portion
of the integrated marketing plan (MKTG
3250).
The average grade on the written
communication portion of the IMC plan was
90.33%. The range of scores was 70% -
100%. The online average was a 89% and the
on-campus students' average was 91.66%.
One way to improve students writing skills is to
continue to do in-class peer reviews of their papers,
give students the opportunity to submit a draft for
review to their professor prior to the due date, provide
samples of well-written papers and encourage students
to have their paper proofed at the writing center.
Learning objective is indirect, formative, and internal.
80% of students will receive a "C" or better on
an international market feasibility study
(MKTG 3360)
Avearage grade on feasibiltiy analysis project
in section 001 was 95% with 95% of students
receiving a "c" or better on the project.
Average grade in E90 section was 80% with
87.5% receiving a "c" or better. The overall
average score between the two sections was
87.5% with 91.25% of students receing a "c"
or better on the assignment.
Students achieved the desired outcomes for this
project. One change to be implemented is more
standardized grading between the two sections. It
appears that the on-campus (001) section received
higher scores than the online section (e90). Standard
grading will be implemented in both sections.
Learning objective is indirect, formative, and internal.
Outcome 6.1 - Students are able to
analyze secondary and primary
research data and develop
recommendations.
80% of students received a grade of "c" or
better on marketing research assignment that
analyzed data output. (MKTG 3400)
001 Section - 92% of students received a "c"
or better on data analysis assignment. E90
section - 70% of students in the online
section achieved a "c" or better on the
marketing research data analysis section
The online section will incorporate more videos and
tutorials in order to provide a clearer understanding of
data analysis concepts.
Learning objective is indirect, formative, and internal.
Outcome 6.2 - Students have the
ability to identify target markets and
segments for a specific product or
service.
80% of students receive a satisfactory ("C")
score on the target market and segmentation
portion of the integrated marketing plan
(MKTG 3250).
The average score on the target market
segmentation section of the IMC plan was
8.65/10 or 85.5%. The majority of students
seem to demonstrate a good understanding
of segmentation
One way to improve scores on this section of the report
is to continue to do in-class peer reviews of their
papers, give students the opportunity to submit a draft
for review to their professor prior to the due date, and
provide samples of previously completed reports with
excellent target market/segmentation sections.
Learning objective is indirect, formative, and internal.
Program Learning Outcome 6.
Utilize Marketing Research including primary and secondary data, marketing segmentation, and target marketing techniques to evaluate and formulate strategic marketing
decisions.
Program Learning Outcome 4.
Apply effective communication skills in business and professional settings.
Program Learning Outcome 5.
Analyze the marketing environment utilizing the 4 P's of Marketing including prodcut, price, place, promotion to execute the marketing strategy in a global economy.